How Does Social Media Help with Sales?

I often meet entrepreneurs who admit that although their brands are present on social media, they have little influence on their sales results. This is due to the fact that marketers and the people responsible for sales, use social media communities differently. But, usually, the former has the greatest influence on what happens, e.g., on the company’s Facebook profile, and are assessed based on the number of likes and fans. In turn, salespeople need something concrete – bases, leads, real people who could buy a product.

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