If you’re leading a sales team, you probably know the importance of tracking the performance of all its members. Surprisingly, many businesses have zero or limited means to actually measure how productive their sales teams are. Unfortunately, if you can’t measure it—you can’t optimise it. And this truly affects the effectiveness of your sales process in the long run.
I often meet entrepreneurs who admit that although their brands are present on social media, they have little influence on their sales results. This is due to the fact that marketers and the people responsible for sales, use social media communities differently. But, usually, the former has the greatest influence on what happens, e.g., on the company’s Facebook profile, and are assessed based on the number of likes and fans. In turn, salespeople need something concrete – bases, leads, real people who could buy a product.