Nowadays, sales on the B2B market are more and more demanding. When offering our products or services to other companies, we have to take into account strong competition, increasing requirements for the service provided, and, often, a long sales process. At the same time, this is an area where direct relations are often more important than any conducted marketing activities. How to meet the challenge of building a sales department on this difficult market? What does sales management actually consist in?
A correctly defined sales process reflects the specific nature of the sales department’s operations, supports salespeople in their daily work, and helps them make business decisions. How to arrange the sales process so that it can bring the desired effect? Read more
When looking for opportunities to increase sales, we often wonder how to gain new customers. Studies show that it is more expensive to sell something to a new customer than to an old one – even 5–25 times more expensive. Today we will discuss two popular techniques: cross-selling and up-selling. In addition to theory, we will focus on the practical applications of these techniques in working with CRM.
As the insurance industry has evolved, so too have the challenges facing insurance brokers.
From keeping up with technological advances to maintaining financial stability, through to managing changes in regulations and Brexit – today’s insurance broker faces a myriad of challenges.Read more
Customer segmentation is a basic tool that, if done correctly, allows you to effectively manage your sales processes. When running B2B sales it is especially important to define, what types of clients are you looking for? Establishing key parameters will help you identify the value of any given customer and properly distribute your sales team efforts, in order to achieve the best results.
KPI’s (key performance indicators) are important metrics that allow you to objectively assess the effectiveness of your operations. They provide valuable information on whether the business is going in the right direction, indicate which elements could be improved or reveal weak links in the processes. The correct determination of indicators measuring sales may prove to be crucial for the functioning of the entire organization.
Those familiar with project management processes, or those working in or closely with software development, will undoubtedly have heard of the Agile Methodology.
In this article we explore how employing an Agile methodology to B2B sales practices could help increase user iteration and collaboration, as well as improve accountability, providing better measurement and forecasting to help improve outcomes. Read more
When you work in sales, a big part of your job is interacting with other people, building relationships and analysing needs. However, the more you sell, the more activities you need to automate to sell faster, better and smarter. Only then, you can really hope to scale your business. Below, you will find some tools that can help you with that, making your everyday job a lot easier.
Closing a deal can be a never-ending hustle and waiting game. First, you carry out your research in order to identify the prospects who have buying potential.
Then comes the cold outreach. You launch your campaign or send your pitch, happy in the knowledge of a job well done – but it but it doesn’t end here.
Your job finishes when you make a sale, and even then we should be following up and ensuring customer satisfaction. There is still a long way to go to… Read more
When your business is ready to grow, there are multiple processes to coordinate.
It can be difficult to know where to place your focus, and the demand on your company’s resources can soon outstrip supply.
Automation helps to streamline your processes, making them optimally efficient as you begin to grow your brand. This supports the business at a critical time, drives productivity, and ultimately saves you money. Read more
✋ ✋ Be honest…
❓❓ How well do you know ‘your’ sales process ❓❓
🎯 And could you write down each stage, step and action if asked? 🎯
A well-defined sales process is crucial in helping your business grow…
A dilemma for all marketing professionals is finding a balance between outbound and inbound marketing strategies.
Traditional advertising still has a place, but the advent of social media has developed inbound marketing into a sales machine, allowing SMEs to remain competitive.
In this article, we’ll take a look at the reasons why outbound strategies have lost their gleam and the ways in which inbound techniques can offer better results.
You don’t always have to come up with a ground-breaking new marketing strategy to improve your business results.
It can be rewarding to look at the efforts of bigger companies and experienced marketers and translate their learnings into your small business.
Get inspired by the five tips below from experienced marketers and see how you can implement them in your business.
Turning a new lead into a client and signing a contract keeps many sales professionals awake at night. Everybody looks for the most effective way not only to close the deal, but also to do it asap. Unfortunately, we often encounter obstacles or make mistakes which could ruin your sales plan.
Automation can have spectacular benefits for businesses of all sizes, in all sectors. Whether it involves new software, equipment, or a combination, automation can drive efficiency, better resource management, and greater cost-effectiveness.
However, introducing automation can often be met with resistance from your team. They may be alarmed by the prospect of job cuts, or substantial changes to the way they work. So, supporting a team throughout this process is crucial.
If you are currently working, or have ever worked, in sales, you’ll know the feeling…
That desire to not only help nurture your clients and deliver the service/product they need but to close your deals and see your sales figure skyrocket.
But what if you could make your sales results skyrocket, simply by making a few simple changes to the way you work?
Livespace is delighted to be able to offer over 70 different integrations through its new connection with PieSync.
This unique 2-way contact sync creates a connection between your Livespace account and your Marketing Automation platform, your Customer Care app, your Cloud Accounting apps, eCommerce and many more.
Every growing company continually faces new challenges. In fact, the larger your team grows and the more customers you acquire, more diversified decisions come your way and the more complex they become.
The sales cycle is a process your company goes through when dealing with a customer. It includes all activities related to closing the sale. Different companies include different steps and activities in their sales cycle, depending on how they define it.
If you’re working in or around the automotive sector, you will have undoubtedly heard the acronym, DMS or Dealer Management System. Read more
Picture the scene:
Mary is a newly-promoted leader on a six-person sales team in an automotive company. She’s ambitious and wants to boost the overall efficiency of her department. However, starting out in any new role is always challenging, especially when your duties involve managing people and establishing your authority.
With all of the buzz and panic around the upcoming GDPR changes, many are scrambling to ensure they are prepared – and quite rightly so. But before you rush to consolidate all your data and purge your contact lists, ask yourself – how effectively do you capitalize on the data within your sales and marketing strategies?
Working with existing customers is fantastic, however, without an outbound sales strategy, many companies may find it difficult to grow and expand – particularly if the competition gets there first.
Every business and business owner has their own idea(s) regarding the key to their success. All of them must provide, and are expected to provide, an exceptional customer experience.
For most start-ups and new businesses, spreadsheets have been king. There are a few tell-tale signs that it may time to make the move from Excel & spreadsheets to CRM.
Sometimes referred to as customer acquisition management or contact management, lead management is the process of tracking and managing your prospective customers, and is a critical part of keeping your pipeline fresh and filled with new prospects.
Working in sales can be a turbulent experience. When you deliver your numbers and meet your targets, life is grand. Relatively stress free. But when you’re chasing targets and missing numbers, it can all seem too much.
Customer loyalty cannot be taken for granted, and so companies are focusing on delivering a seamless customer journey, with a view to build a relationship with their consumers. Subsequently, organizations across multiple sectors and industries are investing heavily in CRM to help drive an improved multi-channel customer experience.
A good CRM system can alleviate many of the headaches that come with managing a business that is poised for fast growth. So how do you know if you need a CRM solution? Have a look at the 5 key areas.
As the world of business and industry becomes ever more competitive, choosing the correct CRM software will not only help your business get ahead of your competitors, but allow you to become more efficient. Regardless of the size or scope of your business or scope, CRM software can do a vast amount of work, from understanding and nurturing your current customers to building new client relationships and automating time-consuming processes.
In today’s competitive markets, the companies that best manage their customer relationships are more likely to succeed than those that don’t. And with the digital age of social media, consumer feedback is now at everyone’s fingertips.
Mentions improve communication. Thanks to them, you can be sure that an important comment or note won’t go unnoticed. 🙂
We’ve mostly focused on making the interface of LiveSpace clearer and more mobile-friendly. We’ve added dozens of bigger and smaller improvements that make working with LiveSpace even easier and more enjoyable. We’ve also changed our logo and redesigned our entire website. Stay tuned as more changes are yet to come!
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