Sales productivity can be best described as the ability to maximise sales results while keeping the resources at a minimum. These resources often vary—from cost and effort to time, which is why it might be difficult to cut down on all of them.
If you are currently working, or have ever worked, in sales, you’ll know the feeling… That desire to not only help nurture your clients and deliver the service/product they need but to close your deals and see your sales figure skyrocket. But what if you could make your sales results skyrocket, simply by making a few simple changes to the way you work?
Sometimes referred to as customer acquisition management or contact management, lead management is the process of tracking and managing your prospective customers, and is a critical part of keeping your pipeline fresh and filled with new prospects.