We all know the phrase “Hi, just checking if…” very well. This is the most popular follow-up in sales – it is so popular that it is ineffective. And it may be because we have seen it so many times before that we rarely get an answer to it ourselves.
Closing a deal can be a never-ending hustle and waiting game. First, you carry out your research in order to identify the prospects who have buying potential. Then comes the cold outreach. You launch your campaign or send your pitch, happy in the knowledge of a job well done – but it but it doesn’t end here. Your job finishes when you make a sale, and even then we should be following up and ensuring customer satisfaction. There is still a long way to go to… Read more