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Picture the scene: Mary is a newly-promoted leader on a six-person sales team in an automotive company. She’s ambitious and wants to boost the overall efficiency of her department. However, starting out in any new role is always challenging, especially when your duties involve managing people and establishing your authority.
Organizations spend countless hours reviewing, analyzing and testing multiple CRM options on the market. They may well test several options, before selecting the one that best suits their needs. Oftentimes they may spend thousands (or even hundreds of thousands) on customer relationship management software.