Customer Segmentation – Where to Start?

Customer Segmentation

Customer segmentation is a basic tool that, if done correctly, allows you to effectively manage your sales processes. When running B2B sales it is especially important to define, what types of clients are you looking for? Establishing key parameters will help you identify the value of any given customer and properly distribute your sales team efforts, in order to achieve the best results.

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Sales Process – What, When and How to Measure it?

Sales process – what, when and how to measure it?

KPI’s (key performance indicators) are important metrics that allow you to objectively assess the effectiveness of your operations. They provide valuable information on whether the business is going in the right direction, indicate which elements could be improved or reveal weak links in the processes. The correct determination of indicators measuring sales may prove to be crucial for the functioning of the entire organization.

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Applying Agile Methods to B2B Sales Teams

Those familiar with project management processes, or those working in or closely with software development, will undoubtedly have heard of the Agile Methodology.

In this article we explore how employing an Agile methodology to B2B sales practices could help increase user iteration and collaboration, as well as improve accountability, providing better measurement and forecasting to help improve outcomes. Read more

Everything You Need to Know about Follow-Ups

Everything You Need to Know about The Follow-Ups

Closing a deal can be a never-ending hustle and waiting game. First, you carry out your research in order to identify the prospects who have buying potential.

Then comes the cold outreach. You launch your campaign or send your pitch, happy in the knowledge of a job well done – but it but it doesn’t end here.

Your job finishes when you make a sale, and even then we should be following up and ensuring customer satisfaction. There is still a long way to go to… Read more

5 Ways Defining Your Sales Process Can Benefit Your Business

✋ ✋ Be honest…

❓❓ How well do you know ‘your’ sales process ❓❓

🎯 And could you write down each stage, step and action if asked? 🎯

A well-defined sales process is crucial in helping your business grow…

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9 Productivity Hacks for B2B Sales Teams

If you are currently working, or have ever worked, in sales, you’ll know the feeling…

That desire to not only help nurture your clients and deliver the service/product they need but to close your deals and see your sales figure skyrocket.

But what if you could make your sales results skyrocket, simply by making a few simple changes to the way you work?

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What is the Role of a CRM System in Your Sales Cycle?

What is the Role of a CRM System in Your Sales Cycle?

The sales cycle is a process your company goes through when dealing with a customer. It includes all activities related to closing the sale. Different companies include different steps and activities in their sales cycle, depending on how they define it.

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B2B Sales Funnels & the Role of CRM

Sales funnel B2B

Working with existing customers is fantastic, however, without an outbound sales strategy, many companies may find it difficult to grow and expand – particularly if the competition gets there first.

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5 Ways to Tell If You Need CRM

5 Ways to Tell If You Need CRM

A good CRM system can alleviate many of the headaches that come with managing a business that is poised for fast growth. So how do you know if you need a CRM solution? Have a look at the 5 key areas.

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