Every growing company continually faces new challenges. In fact, the larger your team grows and the more customers you acquire, more diversified decisions come your way and the more complex they become.
The sales cycle is a process your company goes through when dealing with a customer. It includes all activities related to closing the sale. Different companies include different steps and activities in their sales cycle, depending on how they define it.
Picture the scene: Mary is a newly-promoted leader on a six-person sales team in an automotive company. She’s ambitious and wants to boost the overall efficiency of her department. However, starting out in any new role is always challenging, especially when your duties involve managing people and establishing your authority.
