Articles written by:

Michał Skurowski

For 10 years I have been helping companies to acquire customers using new technologies. I am the co-founder and CEO of Livespace. I co-founded companies operating in the field of software development, online advertising and education. On daily basis, I deal with increasing the productivity of sales teams and education in this field.

4 articles

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  • business development

  How Does Social Media Help with Sales?

  I often meet entrepreneurs who admit that although their brands are present on social media, they have little influence on their sales results. This is due to the fact that marketers and the people responsible for sales, use social media communities differently. But, usually, the former has the greatest influence on what happens, e.g., on the company’s Facebook profile, and are assessed based on the number of likes and fans. In turn, salespeople need something concrete – bases, leads, real people who could buy a product.
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  • for sales leaders
  • business development

  Optimization of the sales process

  In previous articles, I explained what a sales process is and how to create one. This time, I will suggest how to check the effectiveness of the implemented solutions, and how to use the knowledge about the operation of the sales process.
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  • for sales leaders

  How to create a sales process?

  A correctly defined sales process reflects the specific nature of the sales department’s operations, supports salespeople in their daily work, and helps them make business decisions. How to arrange the sales process so that it can bring the desired effect?
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  • business development

  How to sell more to the same customers: cross-selling and up-selling in the context of a CRM system

  When looking for opportunities to increase sales, we often wonder how to gain new customers. Studies show that it is more expensive to sell something to a new customer than to an old one – even 5–25 times more expensive. Today we will discuss two popular techniques: cross-selling and up-selling. In addition to theory, we will focus on the practical applications of these techniques in working with CRM.