Entries by Michał Skurowski

How to sell more to the same customers: cross-selling and up-selling in the context of a CRM system

When looking for opportunities to increase sales, we often wonder how to gain new customers. Studies show that it is more expensive to sell something to a new customer than to an old one – even 5–25 times more expensive. Today we will discuss two popular techniques: cross-selling and up-selling. In addition to theory, we will […]