Blog » Michał Skurowski

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Michał Skurowski

For 10 years I have been helping companies to acquire customers using new technologies. I am the co-founder and CEO of Livespace. I co-founded companies operating in the field of software development, online advertising and education. On daily basis, I deal with increasing the productivity of sales teams and education in this field.

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  How to sell more to the same customers: cross-selling and up-selling in the context of a CRM system

  When looking for opportunities to increase sales, we often wonder how to gain new customers. Studies show that it is more expensive to sell something to a new customer than to an old one – even 5–25 times more expensive. Today we will discuss two popular techniques: cross-selling and up-selling. In addition to theory, we will focus on the practical applications of these techniques in working with CRM.