Articles written by:

Marcin Stańczak

Serial entrepreneur. Co-founder of Livespace. Manager with over 10 years of experience in the new technologies industry. Responsible for the implementation of several dozen projects in the areas of ​​sales, technology and marketing for the largest brands in Poland and other markets. Enthusiast of numbers, conversion, scaling and process optimization - in which he supports both the company and its clients.

4 articles

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  • business development
  • for sales leaders

  5 situations which mean that it is time to implement CRM

  The implementation of a CRM system is never a completely painless task because it means a certain change in the way of work, and every change arouses resistance. This is why we often ask ourselves: “Is it time yet, or can we wait a little longer?”. Let’s take a look at 5 situations that may occur at your company. If they happen, you should not trivialize them – they are a clear sign that it is time to think about a CRM tool.
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  • crm
  • business development

  9 ways to automate B2B sales – the superpowers of the integration of Livespace CRM and Zapier

  Optimization of the work of sales teams makes many sales directors and company owners sleepless. The way to overcome this problem may be to use new technologies. An example of such a solution is the integration of Livespace CRM and Zapier, which gives countless possibilities for automating repetitive sales activities. 
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  Conscious management of sales on the B2B market – what to pay attention to when building a sales department 

  Nowadays, sales on the B2B market are more and more demanding. When offering our products or services to other companies, we have to take into account strong competition, increasing requirements for the service provided, and, often, a long sales process. At the same time, this is an area where direct relations are often more important than any conducted marketing activities. How to meet the challenge of building a sales department on this difficult market? What does sales management actually consist in?
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  • for sales leaders

  Customer Segmentation – Where to Start?

  Customer segmentation is a basic tool that, if done correctly, allows you to effectively manage your sales processes. When running B2B sales it is especially important to define, what types of clients are you looking for? Establishing key parameters will help you identify the value of any given customer and properly distribute your sales team efforts, in order to achieve the best results.