Structure, focus, and sales control – The Rudholm Group sase study
When managing sales across 13 countries, clarity matters. For Rudholm Group, switching from a fragmented setup to Livespace CRM brought structure and a shared workflow for over 60 users across Europe. Here’s how the team built daily habits around a tool that acts more like a sales assistant than just a CRM.
About Rudholm Group
Founded in 1951 in Sweden, Rudholm Group is a global provider of sustainable trims and packaging for the textile industry. With operations in Europe, Asia, and the US, the company supports major fashion and apparel brands worldwide.
Today, Rudholm’s European sales team—including over 20 salespeople, customer service reps, brand coordinators, and product developers—uses Livespace CRM daily. That’s more than 60 users across 13 countries.
Company profile:
- Industry: Sustainable garment accessories and packaging
- Headquarters: Sweden
- Markets: 13 countries across Europe, Asia, and the US
- Sales team: 20+ sales representatives across Europe
- Sales cycle: Ranges from 1 week to 2 years
- Previous tools: Internal CRM connected to Power BI
Our goal is to roll out Livespace across the entire Rudholm Group. We want every country working within the same system.
Sven Herold, VP Sales & Operations, Rudholm Group
Before Livespace
Before switching to Livespace, Rudholm relied on a homegrown CRM tool loosely connected to Power BI. It lacked structure and clarity—and it didn’t support the sales team’s growing needs.
“The design and layout weren’t user-friendly. It was just a list. We couldn’t follow up on deals properly, and we had no real process.”
The biggest challenge? Visibility. The team couldn’t analyze results or track sales effectively. There were no reminders, no clear statistics, and no standard way of working.
Discovering & implementing Livespace CRM
The switch to Livespace started almost by accident – right when it was needed.
“I was already looking for a new CRM when someone from Livespace contacted me on LinkedIn. Right time, right moment. I had a 30-day demo, and I fell in love.”
Rudholm had considered Scandinavian tools and big names like Salesforce, but Livespace stood out thanks to:
- Its flexibility to reflect Rudholm’s specific processes (e.g. for packaging vs. trims)
- A user-friendly interface
- Fair pricing
- A responsive support team during onboarding
“The Livespace tech team helped us move all our data from Excel and integrate every contact, company, and deal into the new system. It went very smoothly.”
Keeping track of sales with Livespace CRM
At Rudholm, deals can last from one week to two years. Managing that kind of sales cycle across multiple teams and countries requires more than just spreadsheets – it demands a system that keeps everything in one place and ensures nothing falls through the cracks.
The features Rudholm’s team uses most include:
Sales processes and deal managaement
Every deal — whether related to trims or packaging — is entered into Livespace and assigned to the appropriate sales process. Each process is structured around clearly defined stages that reflect how Rudholm actually works.
This helps the team plan next steps, track progress, and manage sales consistently across all 13 countries.
Tasks & reminders
All daily sales work — from follow-ups to sending quotes and staying in touch with clients — happens directly in Livespace CRM. The system helps sales reps stay on track by showing upcoming tasks and key activities in their dashboard and mobile app.
This way, they always know what to focus on — and stay on top of every task.
Integrated customer communication
Livespace connects with the team’s email inboxes, allowing them to send and receive messages directly from the CRM. Most importantly, all communication is linked to the right contacts and deals.
This ensures full visibility and context for every conversation — all in one place, accessible to the entire sales team.
Sales reports
The team uses Livespace to track lead sources (e.g. trade shows, website inquiries) and monitor deal progress at every stage. The data helps both sales reps and leadership see what’s working, what needs attention, and where to focus their efforts next.
“If you have 60 or 70 accounts, it’s easy to forget something. Livespace solves that for us. It brings structure, visibility, and focus.
Appreciating the Livespace Customer Success Team
For Sven, fast and reliable support is just as important as features. Since he’s also the internal owner of Livespace at Rudholm, he often handles questions from the sales team or collects feedback on how the tool could evolve.
Whenever there’s an issue or a new idea, he reaches out directly to the Livespace team – usually through a live chat. The response is always quick, and the collaboration feels smooth and personal.
Key benefits of using Livespace CRM
For Rudholm, Livespace has become more than a CRM — it’s a tool that supports structure, consistency, and better decision-making across borders.
From speeding up follow-ups to keeping the team focused on what matters, Sven sums up the biggest gains in a few words:
“If you want to speed up your sales, stay in control of your tasks and data, and work better as a team – Livespace is the right choice.”
Sven Herold
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