Automotive / dealership
„Before implementing Livespace, we sometimes found ourselves running blind. Activities generated leads, but it was hard to determine their quality.”
Jarek Żurkiewicz, Marketing Director, Auto Partner Garcarek
-90%
shorter response time to new leads
+20%
higher sales conversion among new reps
45 days
saved on onboarding new sales staff
Auto Partner Garcarek is an authorized Mercedes-Benz car dealership. The company employs 200 people and is recognized by customers for its high level of service.
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The Garcarek sales team identified several key problems. One weak point in the team's workflow was the inability to track sales leads and the status of their handling. As a result, some customers who wanted to use the dealership's services were never served. In addition, the CRM system the car dealership used did not allow it to identify the source of a sales opportunity. This caused problems when evaluating the effectiveness of marketing activities — the team couldn't manage its advertising budget well. On the one hand, Garcarek needed a tool that would quickly integrate with the systems the company uses to acquire leads. On the other, it needed a CRM that would guarantee an intuitive and fast implementation process.
Garcarek bet on Livespace, and the implementation was a great success. It managed to automate the assignment of leads to salespeople. The integration with the company's tools went very quickly — as did the onboarding process for the team's employees. From then on, they could track the status of assigned sales opportunities in an organized way and in real time. This also had a huge impact on the ability to accurately track the effectiveness of marketing campaigns. As a result, the budget for lead acquisition could be allocated better — and we all know how important a metric the average customer acquisition cost is. Livespace also allowed the sales team to organize its work more efficiently — not only by automating certain activities in the sales process, but also by helping to almost completely eliminate errors in customer service.
Many metrics improved. The average response time to a sales inquiry dropped to 5 minutes, the integrations made it possible to automate 5,000 activities per month, and marketing analytics allowed for better allocation of the advertising budget where the chance of high-quality leads was greatest. Onboarding of new salespeople was also significantly optimized.
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