Mastering Cold Calling in 2025: Essential Tech-Stack and Strategies
Delivered by:
Mick Griffin,
Advisor, Livespace, Chief Growth Officer, TRAFFIT
Giulio Segantini,
Cold Calling Trainer, Underdog Sales
Perfect for B2B sales managers.
Only 2% of cold calls result in a meeting. But here’s what most people miss: 69% of B2B buyers are open to cold calls from new providers. The gap? It’s not in the opportunity—it’s in the approach.
Join sales experts from Livespace CRM and The Weirdest Cold Calling Trainer, Giulio Segantini Cimenis as they break down the exact process, tools, and techniques that turn cold calls into booked meetings.
What you’ll learn
- Build a scalable cold calling process
Create a system that makes cold calling predictable and measurable for your team. - Scale with the right tools
Discover the right tools and processes to increase your success rate and manage cold calling at scale. - Turn cold calling into Your team strength
Learn the exact skills needed to increase your cold calling success rates for 2025.
This webinar is perfect for:
Sales Managers
- Planning to build or improve a cold calling team
- Looking for clear ROI metrics for cold calling initiatives
- Need guidance on setting up, training, and supporting their teams effectively
Sales Representatives
- Want to improve their cold calling success rate
- Looking to scale their outreach while keeping it personal
- Need practical ways to handle common objections
Meet your hosts:
Mick is the Chief Growth Officer @ TRAFFIT and co-founder of Growth52.
With experience from notable startups like GetResponse and Brand24, he excels in sales, marketing, and customer success. At Livespace, he serves as a Strategic Advisor, aiding its rapid growth.
Giulio is the Founder of Elite Underdog Sales and Creator of Cold Calling Wiki. With over a decade of expertise in B2B sales and a unique approach to making cold calling fun and effective, he excels in training, lead generation, and business consulting. At Underdog Sales, Giulio empowers sellers and SMEs to overcome pipeline challenges and achieve predictable growth.
