How To Build a High-Quality B2B Pipeline

Most B2B companies chase 100 low-quality leads when just 10 high-quality prospects would triple their revenue.

Join sales experts from Livespace CRM and Dealfront as they break down the tactics that will dramatically increase the quality of your leads.

What you will learn

• Why traditional lead generation tactics are delivering fewer results each year,
• How to build a sales process that matches how customers actually buy today,
• Practical ways to align marketing and sales around pipeline quality, not just quantity.

What we will cover

• Moving beyond “leads at all costs” to a sustainable pipeline approach,
• Simple techniques to identify which accounts are worth your time,
• Creating feedback loops between marketing and sales that actually work.

This webinar is perfect for:

Sales Directors & Sales Managers

• Noticing declining results from outbound and cold outreach,
• Wondering why leads that look good on paper rarely convert,
• Wanting to stop the cycle of changing teams without changing results.

Marketing Directors

• Tired of producing leads that sales says aren’t good enough,
• Needing to show clear connection between marketing and revenue,
• Looking for practical ways to collaborate with sales teams.