The hidden cost of phone calls & how to close more deals with calling
Delivered by:
Mick Griffin,
Advisor, Livespace, Chief Growth Officer, TRAFFIT
Oleksii Nykytiuk,
Head of Business Development Poland, Ringostat
Perfect for B2B sales managers.
What’s the true cost of phone calling?
Are your sales reps making hundreds of calls while you struggle to track their actual impact? Most sales managers can’t accurately measure ROI of phone calling — leaving money and opportunities on the table.
In this practical webinar, you’ll discover:
- Exactly how much your calling efforts cost (and what they’re actually delivering)
- Simple methods to identify which reps need coaching without spending hours on analysis
- How to leverage AI to extract insights from call recordings in minutes, not days
What you’ll learn:
- How to interpret the data on the number, length and quality of calls at every stage of the sales process
- How to calculate the real ROI of your sales team’s phone conversations
- Ways to use AI for analyzing call recordings and improving sales conversations
- Methods to identify valuable market trends across numerous calls to inform business decisions
- Practical call tracking tips & tricks for 2025 that won’t break your budget
Who should attend:
- Sales Directors seeking to optimize team performance and increase revenue from sales calls
- Sales Managers who want practical methods to track call effectiveness and coach more strategically
- SDRs/BDRs interested in measuring their call impact and improving their conversation techniques
- B2B sales professionals responsible for driving results through phone conversations
Meet your hosts:
Mick is the Chief Growth Officer @ TRAFFIT and co-founder of Growth52.
With experience from notable startups like GetResponse and Brand24, he excels in sales, marketing, and customer success. At Livespace, he serves as a Strategic Advisor, aiding its rapid growth.
Oleksii leads business development initiatives at Ringostat, helping companies implement AI-powered call analysis solutions. With extensive experience across FMCG, Consumer Electronics, and Telecom markets, he has held leadership positions at multiple international companies. At Ringostat, he helps businesses leverage call data and analytics to optimize sales performance and drive measurable results.
