{"id":50688,"date":"2019-05-20T08:25:04","date_gmt":"2019-05-20T06:25:04","guid":{"rendered":"https:\/\/www.livespace.io\/?p=50688"},"modified":"2022-02-21T14:45:57","modified_gmt":"2022-02-21T13:45:57","slug":"how-crm-helps-insurance-brokers-improve-business-performance","status":"publish","type":"post","link":"https:\/\/www.livespace.io\/en\/blog\/how-crm-helps-insurance-brokers-improve-business-performance\/","title":{"rendered":"How CRM Helps Insurance Brokers Improve Business Performance"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.livespace.io\/en\/blog\/how-crm-helps-insurance-brokers-improve-business-performance\/#1_Improved_Prospecting\" >1. Improved Prospecting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.livespace.io\/en\/blog\/how-crm-helps-insurance-brokers-improve-business-performance\/#2_Better_Data_Quality\" >2. Better Data Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.livespace.io\/en\/blog\/how-crm-helps-insurance-brokers-improve-business-performance\/#3_Integrating_Your_Back_Front_Offices\" >3. Integrating Your Back &amp; Front Offices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.livespace.io\/en\/blog\/how-crm-helps-insurance-brokers-improve-business-performance\/#4_Improving_Renewal_Rates\" >4. Improving Renewal Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.livespace.io\/en\/blog\/how-crm-helps-insurance-brokers-improve-business-performance\/#5_Measuring_KPIs_Effectiveness\" >5. Measuring KPI&#8217;s &amp; Effectiveness<\/a><\/li><\/ul><\/nav><\/div>\n<p><code><script src=\"\/wp-content\/themes\/enfold-child\/js_own\/ls_content.js\"><\/script>\r\n<script>\r\n$(function(){\r\n    Livespace.ContentForm.init({\r\n        actionType: 'ebook',\r\n        actionName: 'casestudy_qbroker_en',\r\n        actionTag: 'casestudy-qbroker-pobrany',\r\n        afterBox: $('.ls-content-form-thankyou'),\r\n        formBox: $('.ls-content-form-box'),\r\n        form: $('.wpcf7'),\r\n        submitLabel: 'Download the Q Broker case study',\r\n        lang: 'EN'\r\n    });\r\n});\r\n<\/script>\r\n<\/code><\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p><strong>A sales-focused CRM can help improve business performance for insurance brokers. It helps with prospecting, data quality, renewal rates, measuring effectiveness and many more.<\/strong><\/p>\r\n<p><!--more--><\/p>\r\n<p>In a previous post, we had examined key <a href=\"https:\/\/www.livespace.io\/en\/blog\/challenges-facing-insurance-brokers-how-to-overcome-them\/\" target=\"_blank\" rel=\"noopener noreferrer\">problems facing insurance brokers and how to best overcome them<\/a>, exploring areas like customer experience and undefined sales processes.\u00a0<\/p>\r\n<p>Now more than ever, it is vital for insurers to <strong>deliver a compelling and consistent customer experience<\/strong>, <strong>maximize sales<\/strong> from their client base and <strong>streamline their workflows<\/strong>.<\/p>\r\n<p>In this article, we turn our attention to <strong>how a sales-focused CRM can help improve business performance for insurance brokers<\/strong>.<\/p>\r\n<p class=\"p1\"><div  class='av_promobox av-zfhpnp-d8a4dc90cab0e380275b31fb48fed673 avia-button-no  avia-builder-el-0  el_before_av_promobox  avia-builder-el-first '><div class='avia-promocontent'><\/p>\n<p><strong>Here we will explore the challenges of:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><a href=\"#Improved-Prospecting\">Improved Prospecting<\/a><\/li>\n<li><a href=\"#Better-Data-Quality\">Better Data Quality<\/a><\/li>\n<li><a href=\"#Integrating-Back-Front-Offices\">Integrating Your Back &amp; Front Offices<\/a><\/li>\n<li><a href=\"#Imrpoving-Renewal-Rates\">Improving Renewal Rates<\/a><\/li>\n<li><a href=\"#Measuring-KPIs-Effectiveness\">Measuring KPI\u2019s &amp; Effectiveness<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/p>\r\n<h2 id=\"Improved-Prospecting\"><span class=\"ez-toc-section\" id=\"1_Improved_Prospecting\"><\/span><strong>1. Improved Prospecting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Not so long ago, the prospecting process for insurance leads used to consist of a mixture of door to door sales and cold-calling, making predictability incredibly difficult. Maybe the salesperson would convince the prospect to buy. Maybe not.<\/p>\r\n<p>And unfortunately, the high-pressure nature of such sales processes resulted in high-pressure sales tactics.<\/p>\r\n<p>Today, however, it\u2019s a whole different story. Insurance brokers are well adept at utilizing <a href=\"https:\/\/enticehq.com\/blog\/lead-magnet\/\" target=\"_blank\" rel=\"noopener noreferrer\">every available lead generation<\/a> tool they can, presenting a clear and <a href=\"https:\/\/www.irmi.com\/articles\/expert-commentary\/what-is-your-unique-value-proposition\" target=\"_blank\" rel=\"noopener noreferrer\">compelling value proposition<\/a>. But now brokers face a different set of challenges.<\/p>\r\n<p>After all, <strong>if they are selling more, they must enter more data. And if they must enter more, they have less time to sell<\/strong>. How can they optimize their time whilst juggling lead generation, compiling their prospect data and information and still finding time to sell?<\/p>\r\n<p>Simple \u2013 CRM data capture and automation. By integrating your CRM into your <a href=\"https:\/\/blog.conversionfanatics.com\/how-many-web-form-fields-is-too-many\/\" target=\"_blank\" rel=\"noopener noreferrer\">website contact forms<\/a>, <strong>your inbound prospect data goes directly into your CRM and into your sales funnel<\/strong>, rather than simply as an email to your inbox with some contact info.\u00a0<\/p>\r\n<p>Data automation within your CRM can <strong>eliminate up to <a href=\"https:\/\/www.introhive.com\/resources\/7-must-know-crm-adoption-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">5.5 hours per week<\/a> of manual entry<\/strong> for each sales rep, making your CRM system easier to use and minimizes the time restraints to keep your CRM data up-to-date.<\/p>\r\n<p>CRM\u2019s are, after all, <strong>designed specifically to save time and improve sales processes<\/strong> \u2013 so be sure to make the most of yours.<\/p>\r\n<h2 id=\"Better-Data-Quality\"><span class=\"ez-toc-section\" id=\"2_Better_Data_Quality\"><\/span><strong>2. Better Data Quality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Data quality can be assessed in numerous ways.\u00a0 Whether it\u2019s checking for data accuracy, managing duplicate contacts, or checking for incomplete\/missing fields.<\/p>\r\n<p><strong>Putting your data at the heart of your business<\/strong> and allowing your team to base their decisions on real-time information, helps give them a better understanding of customer behavior \u2013 when, how and why they interact with your team \u2014 meaning they can offer a more personalized service, pre-empt problems and tailor their products and offers in response to changing needs.<\/p>\r\n<p>Start by considering how your sales-team will use the CRM and the data entered, and indeed, <strong><a href=\"https:\/\/getcrm.com\/blog\/crm-data-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">which data is most relevant<\/a>.<\/strong><\/p>\r\n<p>If they have to fill 100+ different fields before they can progress to the next stage, likelihood is the data will either be garbage, or the salesperson simply won\u2019t adopt that process till they <strong>know<\/strong> it\u2019s a sale \u2013 meaning an inaccurate view of your pipeline and an inability to forecast properly.<\/p>\r\n<p><strong>Accurate &amp; relevant data for your sales team means they can better qualify their prospects and move them through the sales process more effectively<\/strong>.<\/p>\r\n<p>By <strong>separating lead and prospect data from the client data in your insurance software<\/strong> (Acturis, SSP Pure), you ensure not only better quality data in your insurance software, but also a <strong><a href=\"https:\/\/www.livespace.io\/en\/case-study\/qbroker\/\" target=\"_blank\" rel=\"noopener noreferrer\">more efficient sales process<\/a><\/strong>.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50711 size-full\" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2019\/05\/insurance1.png\" alt=\"\" width=\"1233\" height=\"798\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2019\/05\/insurance1.png 1233w, https:\/\/www.livespace.io\/wp-content\/uploads\/2019\/05\/insurance1-300x194.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2019\/05\/insurance1-768x497.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2019\/05\/insurance1-705x456.png 705w, https:\/\/www.livespace.io\/wp-content\/uploads\/2019\/05\/insurance1-450x291.png 450w\" sizes=\"(max-width: 1233px) 100vw, 1233px\" \/><\/p>\r\n<p>The qualified sales lead can then be imported\/synced to the insurance software accordingly.<\/p>\r\n<p>By employing such processes, and utilizing the right tools in the right way, <strong>insurers can optimize their time and performance through accurate data-driven sales<\/strong>.<\/p>\r\n<h2 id=\"Integrating-Back-Front-Offices\"><span class=\"ez-toc-section\" id=\"3_Integrating_Your_Back_Front_Offices\"><\/span><strong>3. Integrating Your Back &amp; Front Offices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Treating your front of house and back offices as two separate operations may be good for certain styles of management, however, it\u2019s not conducive for <a href=\"https:\/\/www.entrepreneur.com\/article\/295739\" target=\"_blank\" rel=\"noopener noreferrer\">maximizing sales potential<\/a>.\u00a0Removing any barriers between front and back offices helps provide companies transparency across their entire business, giving a clear view of the customer journey and lifecycle.<\/p>\r\n<p><a href=\"https:\/\/www.livespace.io\/en\/kb\/permissions-in-livespace-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fencing or redacting sensitive data<\/a> where needed ensures the business remains GDPR compliant, but by compiling all transactional data and historical information, <strong>sales teams can provide a much more personalized, tailored approach<\/strong>. And providing accurate notes have been made throughout the customer journey, salespersons will also be able to see any blockers or barriers to the sale and pre-empt them accordingly.<\/p>\r\n<p>For example, if a broker is renewing an insurance policy for a return client, they will be able to use existing back-office data to better understand <a href=\"https:\/\/www.livespace.io\/en\/kb\/statistics-closed-deals-in-livespace-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">what coverage they currently<\/a> have and where there may be gaps you can fill with relevant products.<\/p>\r\n<p>Sales teams may also <strong>utilize existing data<\/strong> to uncover the types of coverage a particular group has <strong>and look for potential opportunities<\/strong>. Based on this information, he or she can begin to identify segments of customers who have gaps in their coverage, or who may be exposed to certain risks, and up-sell a coverage that makes sense for their particular situations, i.e. a person recently purchasing auto insurance for a family sized car may also be a good candidate to upgrade their life insurance as well.<\/p>\r\n<p>With a well-organized and intuitive platform, and contact data properly grouped or segmented, <strong>sales reps can easily replicate this entire process<\/strong>. Simply <strong><a href=\"https:\/\/www.livespace.io\/en\/kb\/saving-filters-on-lists-in-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">filter your contact list<\/a> <\/strong>by a particular product or policy, add the additional filters needed (claims history, valuation etc.), and once you have your targeted list, you can begin your sales \/ up-selling process.<\/p>\r\n<div  class='av_promobox av-ml4rz4-3aafca1f0e9134d71ab53a1f4688ad5a avia-button-no  avia-builder-el-1  el_after_av_promobox  avia-builder-el-last '><div class='avia-promocontent'><\/p>\n<p>See how Livespace helped build a growing business in the insurance industry from scratch.<br \/>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24683-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"24683\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/50688#wpcf7-f24683-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24683\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24683-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contactname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"contactname\" \/><\/span><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email*\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner content-unlocked\" type=\"submit\" value=\"Download\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/p>\n<p class=\"nb__info\">The administrator of personal data is \u201cLivespace\u201d ltd, with Headquarters in Warsaw, Poland. Your data will be processed to maintain the account and for our marketing activities. You have a number of rights, including the right to access and rectify your data. More information can be found in the <a href=\"https:\/\/www.livespace.io\/files\/en\/Livespace_privacy_policy.pdf\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a>.<\/p>\n<p>\n<\/div><\/div>\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 id=\"Improving-Renewal-Rates\"><span class=\"ez-toc-section\" id=\"4_Improving_Renewal_Rates\"><\/span><strong>4. Improving Renewal Rates <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>A common pain point for insurance businesses is lost renewals. And this is particularly important when considering <strong>acquiring a new customer is <a href=\"https:\/\/www.huify.com\/blog\/acquisition-vs-retention-customer-lifetime-value\" target=\"_blank\" rel=\"noopener noreferrer\">five times as expensive<\/a> as retaining an existing customer<\/strong>.<\/p>\r\n<p>When it comes time to renew their policies, clients will invariably start shopping for a new or better deal. And if the insurer forgets or neglects to contact the client before their policies lapse, then the likelihood of them moving to another insurance provider is that much higher.<\/p>\r\n<p>However, with <strong><a href=\"https:\/\/www.livespace.io\/en\/kb\/automated-task-suggestion\/\" target=\"_blank\" rel=\"noopener noreferrer\">automated reminders and tasks<\/a> built into the sales process itself, retention and renewal ratios can increase significantly<\/strong>.<\/p>\r\n<p>Plan renewals into your sales cycle and calendars, even as the first policy is being completed. Start by mapping your customer\u2019s life-cycle, from initial contact through to consideration, purchase, use &amp; renewal. What does this journey look like? What are the key milestones and when are they? And what factors may influence the renewal?<\/p>\r\n<p>An example workflow may look like this;<\/p>\r\n<ul>\r\n<li><strong>Day 0<\/strong> &#8211; prospect purchases insurance policy for 1 year.<\/li>\r\n<li><strong>Day 0 <\/strong>&#8211; automated calendar reminder is added for 275 days time (90 days before policy ends).<\/li>\r\n<li><strong>Day 275<\/strong> &#8211; automated email template is sent to client reminding them of upcoming renewal date with relevant links\/info.<\/li>\r\n<li><strong>Day 305<\/strong> &#8211; automated task appears in salespersons calendar reminding them to make a &#8216;Renewal Call&#8217; to the client.<\/li>\r\n<li><strong>Day 335\u00a0<\/strong>&#8211; 2nd task reminder appears in for &#8216;Renewal Call&#8217;.<\/li>\r\n<\/ul>\r\n<p>Even part-automation on this process can help cut down on manual data entry and reduce the amount of paperwork agents have to do while streamlining redundant processes.<\/p>\r\n<p>Delivering well-timed, proactive and targeted communications to provide relevant information (based on the customer\u2019s life cycle), will help make clients feel valued that much more. Do they prefer SMS to email? Or do they favour email over a phone call? Offers combined with service reminders and other pertinent information will likely make for happy customers.<\/p>\r\n<h2 id=\"Measuring-KPIs-Effectiveness\"><span class=\"ez-toc-section\" id=\"5_Measuring_KPIs_Effectiveness\"><\/span><strong>5. Measuring KPI&#8217;s &amp; Effectiveness<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>Your CRM data can help provide some powerful insights into the effectiveness of your sales processes but before you can begin iterating processes or system, you need to create a baseline of current business performance and manage upward from there.<\/p>\r\n<p>The simplest method is to use <a href=\"https:\/\/www.livespace.io\/en\/blog\/sales-process-what-when-and-how-to-measure-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">key performance indicators (KPIs)<\/a>.<\/p>\r\n<p>KPI\u2019s are important metrics that allow you to objectively assess the effectiveness of your operations. They provide valuable information on whether the business is going in the right direction, indicate which elements could be improved or reveal weak links in the processes. The correct determination of indicators measuring sales may prove to be crucial for the functioning of the entire organization.<\/p>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-36649 size-full\" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2018\/12\/key-performance-indicators.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2018\/12\/key-performance-indicators.jpg 1024w, https:\/\/www.livespace.io\/wp-content\/uploads\/2018\/12\/key-performance-indicators-300x225.jpg 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2018\/12\/key-performance-indicators-768x576.jpg 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2018\/12\/key-performance-indicators-705x529.jpg 705w, https:\/\/www.livespace.io\/wp-content\/uploads\/2018\/12\/key-performance-indicators-450x338.jpg 450w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<p>So first determine which indicators are right for your sales team and which will help you reach the goals set for your organization? Good to ask yourself, why do you want to measure those particular KPI\u2019s? This will help ensure all of yours and your teams\u2019 actions are geared toward the same goal.<\/p>\r\n<p>So <a href=\"https:\/\/www.entrepreneur.com\/article\/230876\" target=\"_blank\" rel=\"noopener noreferrer\">how do you decide what to measure<\/a>? Here are a few examples of what could be measured to help boost business performance;<\/p>\r\n<ul>\r\n<li><strong>Revenue per policyholder;<\/strong> the revenue generated by the insurance company per policyholder served. A low or lagging value could indicate poor sales results, or below-par customer service, which will, in turn, affect customer retention rates.<\/li>\r\n<li><strong>Sales Velocity; <\/strong>sales velocity measures how fast you\u2019re making money. It looks at how quickly leads are moving through your\u00a0pipeline\u00a0and how much value new customers provide over a given period.<\/li>\r\n<li><strong>Sales Cost to Sales Volume Ratio;<\/strong> measure the total cost of your sales efforts in a month vs the total sales volume generated in that month. Then convert that to a ratio and express it as a percentage.<\/li>\r\n<li><strong>Average Retention Rate;<\/strong> measures what percentage of your customers cancel each year\/month (or whatever is most appropriate for your business).<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p>Now more than ever, it is vital for insurers to deliver a compelling and consistent customer experience, maximize sales from their client base and streamline their workflows.<\/p>\r\n<p>Insurance is a particularly specialized product, relying heavily on close customer interactions.\u00a0Employing a sales-focused <strong>CRM is an<\/strong><strong>\u00a0<\/strong><strong>excellent method for increasing understanding of<\/strong><strong>\u00a0<\/strong>potential and existing<strong>\u00a0<\/strong><strong>customers<\/strong><strong>, <\/strong>and thereby<strong>\u00a0<\/strong><strong>enabling agents to provide unique services<\/strong><strong>\u00a0<\/strong>according to their individual situation.<\/p>\r\n<p>By starting this journey at the prospect stage with CRM, insurance agents can have a better picture of the customer\u2019s requirements <em>before<\/em>\u00a0they even contact them.<\/p>\r\n<p>By removing the unnecessary layers of complexity and focusing on the key metrics to help drive business performance, insurance brokers will seldom face a challenge he or she cannot readily overcome.<\/p>\r\n<p><\/p><div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>A sales-focused CRM can help improve business performance for insurance brokers. It helps with prospecting, data quality, renewal rates, measuring effectiveness and many more.<\/p>\n","protected":false},"author":23,"featured_media":53880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[385,959,960],"class_list":["post-50688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","category-business-development","category-crm"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":1,"sum_votes":5},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How CRM Helps Insurance Brokers Improve Business Performance | Livespace CRM<\/title>\n<meta name=\"description\" content=\"In this article, we turn our attention to how a sales-focused CRM, can help improve business performance for insurance brokers. Now more than ever, it is vital for insurers to deliver a compelling and consistent customer experience, maximize sales from their client base and streamline their workflows.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.livespace.io\/en\/blog\/how-crm-helps-insurance-brokers-improve-business-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Challenges Facing Insurance Brokers &amp; How to Overcome Them\" \/>\n<meta property=\"og:description\" content=\"As the insurance industry has evolved, so too have the challenges facing insurance brokers. From keeping up with technological advances to maintaining financial stability, through to managing changes in regulations and Brexit \u2013 today\u2019s insurance broker faces a myriad of challenges. 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