{"id":50089,"date":"2019-06-12T16:07:01","date_gmt":"2019-06-12T14:07:01","guid":{"rendered":"https:\/\/www.livespace.io\/?p=50089"},"modified":"2025-04-08T08:23:15","modified_gmt":"2025-04-08T06:23:15","slug":"effective-follow-up-templates","status":"publish","type":"post","link":"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/","title":{"rendered":"How to Carry out an Effective Follow-up Email? Ready-to-use Follow-up Email Templates"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Why_writing_a_follow-up_email_is_important\" >Why writing a follow-up email is important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#5_tips_on_how_to_write_perfect_follow-up_emails\" >5 tips on how to write perfect follow-up emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Choose_the_right_time_to_write_a_follow-up_message\" >Choose the right time to write a follow-up message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Create_a_strong_subject_line\" >Create a strong subject line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Specify_the_reason_for_the_contact\" >Specify the reason for the contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#In_the_introduction_refer_to_a_specific_situation\" >In the introduction, refer to a specific situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#State_the_purpose_of_the_message_clearly\" >State the purpose of the message clearly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Provide_a_clear_call_to_action\" >Provide a clear call to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Add_other_people_to_the_message_CC\" >Add other people to the message (CC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Common_Mistakes_to_Avoid_in_Follow-up_Emails\" >Common Mistakes to Avoid in Follow-up Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Follow-ups_in_sales_%E2%80%93_12_effective_follow-up_email_templates\" >Follow-ups in sales \u2013 12 effective follow-up email templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.livespace.io\/en\/blog\/effective-follow-up-templates\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<p data-pm-slice=\"1 3 []\"><span data-color=\"transparent\">We\u2019ve all received (and probably sent) those generic follow-ups that start with <\/span><em><span data-color=\"transparent\">\u201cJust checking in\u2026\u201d<\/span><\/em><span data-color=\"transparent\"> or <\/span><em><span data-color=\"transparent\">\u201cFollowing up on my previous email\u2026\u201d<\/span><\/em><span data-color=\"transparent\"> \u2013 and we all know how easy they are to ignore, especially when paired with poor email subject lines. It sounds generic, lacks urgency, and offers no value to the recipient.<\/span><\/p>\n<p><span data-color=\"transparent\">The truth is, <\/span><strong><span data-color=\"transparent\">that a weak follow-up can kill a potential deal<\/span><\/strong><span data-color=\"transparent\">, while a well-crafted one can significantly boost your chances of closing.<\/span><\/p>\n<p><span data-color=\"transparent\">In this article, we present foolproof tips for creating an effective follow-up. At the end, you will find <\/span><strong><span data-color=\"transparent\">12 ready-to-use templates<\/span><\/strong><span data-color=\"transparent\"> for writing professional follow-up emails that will help you close the deal.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_writing_a_follow-up_email_is_important\"><\/span><span data-color=\"transparent\">Why writing a follow-up email is important<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Writing follow-up emails doesn\u2019t have to be awkward \u2013 you just have to learn how to do it right. <\/span><strong><span data-color=\"transparent\">A follow-up proves that you care<\/span><\/strong><span data-color=\"transparent\"> and gets your conversation back on track. It helps dispel doubts, <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.livespace.io\/en\/blog\/customer-objections\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">handle customer objections<\/span><\/a><span data-color=\"transparent\">, and increase your chances of winning a sale.\u00a0Some people <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.inc.com\/jason-surfrapp\/the-secret-art-of-the-follow-up-email.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">close even more than 75% of the deals thanks to it<\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<p><span data-color=\"transparent\">Studies show <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.peaksalesrecruiting.com\/blog\/sales-follow-up-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">that 48% of salespeople<\/span><\/a><span data-color=\"transparent\"> never follow up, while <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/blog.hubspot.com\/sales\/sales-pitch-examples\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">80% of sales<\/span><\/a><span data-color=\"transparent\"> require at least five follow-ups. Sending a follow-up email is essential for maintaining professional relationships, ensuring clear communication, and increasing response rates. Using a clear and professional follow-up email format is crucial for maintaining professional yet engaging relationships with clients. Whether you\u2019re reconnecting after a meeting, checking in on a proposal, or writing an email after no response, it\u2019s crucial to craft a polite follow-up email that helps you keep the conversation going.<\/span><\/p>\n<p><span data-color=\"transparent\">Creating a follow-up email strategy is crucial to help you organize email communications with clients. A structured approach ensures emails are planned and ready to send. It also allows you to move prospects through the sales funnel more effectively. Creating a strategy also ensures your follow-ups are aligned with your sales methodology and process. Having planned follow-ups also increases conversion chances by addressing objections, providing additional information, and keeping your solution top of mind.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_tips_on_how_to_write_perfect_follow-up_emails\"><\/span><span data-color=\"transparent\">5 tips on how to write perfect follow-up emails<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">A follow-up email isn\u2019t just a reminder \u2013 it\u2019s an opportunity to reignite interest, provide value, and move the conversation forward to boost <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.livespace.io\/en\/blog\/sales-win-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">sales win rates<\/span><\/a><span data-color=\"transparent\">. To make your follow-ups effective, you need the right timing, a compelling subject line, and a clear purpose. Below, we\u2019ll break down the key elements of a high-converting follow-up email and share proven strategies to boost response rates.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_the_right_time_to_write_a_follow-up_message\"><\/span><strong><span data-color=\"transparent\">Choose the right time to write a follow-up message<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">First, <\/span><strong><span data-color=\"transparent\">make sure once again that the customer has not replied<\/span><\/strong><span data-color=\"transparent\">. It is easy to miss an email response if your inbox is full of messages.<\/span><\/p>\n<p><span data-color=\"transparent\">The second key issue is: <\/span><strong><span data-color=\"transparent\">when to send the follow-up<\/span><\/strong><span data-color=\"transparent\">. If we have already managed to establish contact, we should always act as quickly as possible, but without too many follow-ups. A gentle reminder can be used in follow-up emails to prompt recipients about previous communications or unpaid invoices, conveying a supportive tone while encouraging a response.<\/span><\/p>\n<p><span data-color=\"transparent\">Here are the suggested time frames to write follow-up emails:<\/span><\/p>\n<p><strong><span data-color=\"transparent\">24 hours <\/span><\/strong><span data-color=\"transparent\">\u2013 After an email or meeting. Remember to attach the promised materials.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">48 hours <\/span><\/strong><span data-color=\"transparent\">\u2013 After sending an offer.<\/span><\/p>\n<p><span data-color=\"transparent\">Research shows that the first company to reach a customer secures the sale <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.fronetics.com\/50-of-sales-go-to-the-vendor-that-responds-first\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">35-50%<\/span><\/a><span data-color=\"transparent\"> of the time \u2013 source: Fronetics<\/span><\/p>\n<p><strong><span data-color=\"transparent\">1\u20132 weeks <\/span><\/strong><span data-color=\"transparent\">\u2013 Email after no response to the offer.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">Every 3 months <\/span><\/strong><span data-color=\"transparent\">\u2013 To maintain the relationship.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_strong_subject_line\"><\/span><strong><span data-color=\"transparent\">Create a strong subject line<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">A clear subject line is essential as <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.zippia.com\/advice\/email-subject-line-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">47% of emails are discarded<\/span><\/a><span data-color=\"transparent\"> based on it. Make it easy for the recipient to understand the purpose of your email at a glance. A clear, concise subject line can increase the chances of your email being opened.<\/span><\/p>\n<p><span data-color=\"transparent\">Avoid using buzzwords and ambiguous language, it doesn\u2019t provide the recipient any context. Make the purpose of your follow-up email very clear, so the prospect understands immediately the reason you contacted them.<\/span><\/p>\n<p><span data-color=\"transparent\">The best subject line is also only as long as it has to be. So, make it compelling in as few words as possible. Most people read emails on mobile devices, so the number of characters is limited.<\/span><\/p>\n<p><span data-color=\"transparent\">Here are some examples of email subjects that can increase the open rate:<\/span><\/p>\n<p><strong><span data-color=\"transparent\">1. A closed-ended question<\/span><\/strong><span data-color=\"transparent\"> (one that can be answered yes or no)<\/span><\/p>\n<p><span data-color=\"transparent\">e.g. Do you have time for a short call tomorrow?<\/span><\/p>\n<p><strong><span data-color=\"transparent\">2. A compliment<\/span><\/strong><span data-color=\"transparent\"> (doesn\u2019t everybody like them?)<\/span><\/p>\n<p><span data-color=\"transparent\">e.g. Great presentation at the Pipeline Summit!<\/span><\/p>\n<p><strong><span data-color=\"transparent\">3. A subject containing the name<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">e.g. Martin, how do you increase the effectiveness of the team?<\/span><\/p>\n<p><strong><span data-color=\"transparent\">4. One proving that you have done research<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">e.g. And you know that you are running a start-up when\u2026<\/span><\/p>\n<p><strong><span data-color=\"transparent\">5. One interrupting the silence<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">e.g. Are you still interested in our offer?<\/span><\/p>\n<p><strong><span data-color=\"transparent\">6. A quick call suggestion<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">e.g. Can we schedule a quick call to discuss new solutions?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Specify_the_reason_for_the_contact\"><\/span><strong><span data-color=\"transparent\">Specify the reason for the contact<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Provide context to the email by mentioning when you last spoke or interacted. Referencing previous emails can help the recipient remember you. Clearly defining what you want from the person you\u2019re contacting will help you craft a strong and effective call to action later on.<\/span><\/p>\n<p><span data-color=\"transparent\">Here are some examples of the reasons for sending a follow-up:<\/span><\/p>\n<p><strong><span data-color=\"transparent\">1. Acquisition of information<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">When we want to clarify something or ask about the status of the decision.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">2. Arranging a meeting<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">After an initial conversation, we can propose a face-to-face meeting or an online presentation.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">3. Summary of a meeting<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">When we want to sum up an already-held meeting and propose further steps.<\/span><\/p>\n<p><strong><span data-color=\"transparent\">4. Maintaining the relationship<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">When we want to congratulate the customer on the success we have heard about, or ask for feedback and propose optimization.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_the_introduction_refer_to_a_specific_situation\"><\/span><strong><span data-color=\"transparent\">In the introduction, refer to a specific situation<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Provide context to the email by mentioning when you last spoke or interacted. We much better remember messages that build a relationship and refer to a personal context \u2013 and it is worth starting the email with just that. Not only will such an email get etched in the customer\u2019s memory, but it will also make it harder for him or her not to respond to it. Learning how to write a follow-up email effectively is crucial for creating engaging introductions that prompt responses.<\/span><\/p>\n<p><span data-color=\"transparent\">Here are some examples of how to begin a follow-up well:<\/span><\/p>\n<ol>\n<li><span data-color=\"transparent\">I got your contact information from our common friend\u2026<\/span><\/li>\n<li><span data-color=\"transparent\">I heard your presentation at\u2026<\/span><\/li>\n<li><span data-color=\"transparent\">Last week we had the opportunity to meet at the conference\u2026<\/span><\/li>\n<li><span data-color=\"transparent\">A few days ago we spoke on the phone about\u2026<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"State_the_purpose_of_the_message_clearly\"><\/span><strong><span data-color=\"transparent\">State the purpose of the message clearly<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Always bear in mind that the recipient of your message is probably very busy. <\/span><strong><span data-color=\"transparent\">Respect their time and tell them clearly why they should devote it to you<\/span><\/strong><span data-color=\"transparent\">. State the exact reason for contact and never create a mysterious background to the topic of the proposed meeting. Writing follow-up emails strategically is crucial; start with a polite greeting, reference previous communications, and state the purpose of your email right away.<\/span><\/p>\n<p><span data-color=\"transparent\">\u201cHi, I would like to talk about your business\u201d really does not contribute much.<\/span><\/p>\n<p><span data-color=\"transparent\">Instead, say: \u201cHi, I would like to present a strategy for communication on Quora that will help you position your product.\u201d<\/span><\/p>\n<p><span data-color=\"transparent\">Another example: \u201cWe are organizing a meetup I would like to invite you to \u2013 the workshop section will focus on the improvement of the indicators on which you are certainly working at [company name].\u201d<\/span><\/p>\n<p><span data-color=\"transparent\">P.S. We really organize such <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.meetup.com\/pl-PL\/Sales-Hacking-Meetup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">meetups<\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Provide_a_clear_call_to_action\"><\/span><span data-color=\"transparent\">Provide a clear call to action<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">A great follow-up email should guide the recipient toward the next step without any confusion. Instead of leaving the conversation open-ended, be direct about what you want them to do\u2014whether it\u2019s scheduling a call, reviewing a proposal, or providing feedback.<\/span><\/p>\n<p><span data-color=\"transparent\">Here are some key tips for crafting an effective call to action:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Be Specific \u2013 Instead of saying \u201cLet me know what you think,\u201d try \u201cCan we schedule a 10-minute call on Tuesday at 2 PM?\u201d<\/span><\/li>\n<li><span data-color=\"transparent\">Make It Easy \u2013 Offer a clear action, such as clicking a link to book a meeting or replying with a simple \u201cyes\u201d to confirm interest.<\/span><\/li>\n<li><span data-color=\"transparent\">Create a Sense of Urgency \u2013 Phrases like \u201cSpots are filling up fast\u201d or \u201cThis offer is available until Friday\u201d can encourage quicker responses.<\/span><\/li>\n<li><span data-color=\"transparent\">Keep It Short \u2013 Your call to action should be one sentence, making it easy to understand and act on.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Example: &#8220;Would you be available for a quick 15-minute call on Thursday at 11 AM, or would another time work better?&#8221;<\/span><\/p>\n<p><span data-color=\"transparent\">Providing a clear and actionable next step can help you increase the chances of keeping the conversation moving forward and <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.livespace.io\/en\/blog\/closing-deals\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">closing the deal<\/span><\/a><span data-color=\"transparent\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_other_people_to_the_message_CC\"><\/span><strong><span data-color=\"transparent\">Add other people to the message (CC)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">This point applies when more than one interlocutor is involved in the conversation at any stage. In such a case, all these people (especially the decision-makers) should be added to the CC field of the email.<\/span><\/p>\n<p><em><span data-color=\"transparent\">A study published by <\/span><\/em><a class=\"editor-rtfLink\" href=\"http:\/\/www.yesware.com\/blog\/email-reply-rates\/?utm_source=ultimate%2520guide%2520to%2520sales%2520email&amp;utm_medium=ebook%20\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span data-color=\"transparent\">Yesware<\/span><\/em><\/a><em><span data-color=\"transparent\"> shows that <\/span><\/em><strong><em><span data-color=\"transparent\">recipients respond to emails 12% more often if other people have been included in the message.<\/span><\/em><\/strong><\/p>\n<p><span data-color=\"transparent\">\u2013 source: Yesware<\/span><\/p>\n<p><span data-color=\"transparent\">If others know that some activities are under way, it is more difficult to ignore them. What is more, if there are other recipients in the CC field of the email, we automatically assume that the matter is important. So, there is a good chance that at least one person will get involved in the thread, including the decision-makers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Mistakes_to_Avoid_in_Follow-up_Emails\"><\/span><span data-color=\"transparent\">Common Mistakes to Avoid in Follow-up Emails<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">While follow-up emails can be an effective way to re-engage leads and move opportunities forward, there are several common mistakes to avoid:<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">Sending too many follow-up emails<\/span><\/strong><span data-color=\"transparent\">: Bombarding recipients with too many follow-up emails can be seen as spammy. It\u2019s important to find the right balance and avoid overwhelming your audience.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Not personalizing emails<\/span><\/strong><span data-color=\"transparent\">: Failing to personalize follow-up emails can lead to lower response rates. Personalization shows that you have taken the time to understand the recipient\u2019s needs and can make your emails more engaging.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Not providing value<\/span><\/strong><span data-color=\"transparent\">: Follow-up emails should provide value to the recipient, whether it\u2019s additional information, a special offer, or a solution to a problem. If your follow-up emails lack value, recipients are less likely to respond.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Not optimizing subject lines<\/span><\/strong><span data-color=\"transparent\">: Subject lines determine whether an email is opened or not. Long and mysterious subject lines can lead to lower open rates. Make sure your subject lines are clear, concise, and compelling.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Not tracking results<\/span><\/strong><span data-color=\"transparent\">: If you don&#8217;t track the results of follow-up emails you won&#8217;t be able to tell if they are effective. Use analytics to monitor metrics like open rates and click-through rates to refine your follow-up strategy. Align your email strategy with <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.livespace.io\/en\/blog\/sales-metrics-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">sales metrics<\/span><\/a><span data-color=\"transparent\"> to drive even more data-backed results.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">By avoiding these common mistakes, you can create more effective follow-up emails that engage your audience and drive better results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Follow-ups_in_sales_%E2%80%93_12_effective_follow-up_email_templates\"><\/span><strong><span data-color=\"transparent\">Follow-ups in sales \u2013 12 effective follow-up email templates<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Let\u2019s move on to concrete examples. Here are 12 ideas for reminder emails that you can use right away and suggest to your team.<\/span><\/p>\n<p><span data-color=\"transparent\">Treat a follow-up email template as a strong starting point \u2013 in each case it is worth editing them a little bit, adjusting the style and form of the message to the individual customer or industry.<\/span><\/p>\n<p><span data-color=\"transparent\">1. Application:<\/span><strong><span data-color=\"transparent\"> After downloading content<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">Did you find our e-book [name of the material] useful?<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I\u2019ve noticed that you recently downloaded our e-book [name of the material]. People who download it are usually interested in [reason for downloading in relation to the features of your product].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I am not 100% sure if our platform will address your needs, but, in order to better explain how it works, I have attached a case study on a company in your industry:<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[link to the case study]<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">If the material turns out to be interesting, maybe I could propose a short <\/span><\/em><span data-color=\"transparent\">on-line<\/span><em><span data-color=\"transparent\"> presentation during which we will verify together whether this solution will work in your company?<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">2. Application:<\/span><strong><span data-color=\"transparent\"> After a meeting<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">I thought this too might interest you<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Thank you very much for devoting your time to today\u2019s meeting. It was really nice to learn more about the specific nature of your business and talk about your experiences in [the field].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">You mentioned that a new manager at your company was looking for a way to [name of the problem].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">We have recently written extensive material on this subject:\u00a0[link to the content]<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">You can forward it to the manager or, maybe, it will be useful to the other members of the team.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Thank you again for your time.\u00a0Good luck with [the raised topic] and I hope we will stay in touch!<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">3. Application: <\/span><strong><span data-color=\"transparent\">Immediately after leaving a voice mail message.<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">I couldn\u2019t get through to you<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I called a moment ago to [the purpose].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">In the voicemail message, I mentioned that I would try again on [day], but I\u2019d like to add that you can call me back at your convenience or ask me additional questions by email.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">4. Application:<\/span><strong><span data-color=\"transparent\"> After a conference, fair, or meetup<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">Great presentation at [name of the event]!<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Your presentation at [name of the event] made a huge impression on me. Congratulations!<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">It taught me a lot about [the subject raised].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">It seems that our companies have a similar target group. I thought you might be interested in our partner program.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[link]<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Let us know if you see the scope for cooperation too.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">5. Application: <\/span><strong><span data-color=\"transparent\">A follow-up to the first attempt at contact<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">[Name], do you have any additional questions regarding my message?<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [Name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I hope you got a chance to read my previous email and look at our website. So, I thought it was a good idea to contact you again and ask about your observations.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Have you considered my proposal? When would you find 5 minutes for a phone call so that I could answer any questions you may have?<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">6. Application:<\/span><strong><span data-color=\"transparent\"> A follow-up to the first conversation<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">It was nice talking to you, [name].<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Thank you for the conversation today. I\u2019m glad I was able to learn more about your role at [company name]. I understand very well the difficulties you face every day, and that [the type of a task] is quite a challenge.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">As promised, I\u2019m sending materials that may turn out to be helpful to you.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">link 1<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">link 2<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I\u2019m also including information about how our tool can help you with [name of the problem] and <\/span><\/em><span data-color=\"transparent\">to<\/span><em><span data-color=\"transparent\"> increase [name of the indicator].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">If you have any questions, please let me know. I would be happy to arrange another meeting.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">7. Application:<\/span><strong><span data-color=\"transparent\"> Repeated contact after a long period of time<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">Do you have any additional questions, [name]?<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">During our last conversation, you asked that we discuss again, in a few months\u2019 time, how [name of your company] can help you achieve your business goals.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I thought that the planning of a new quarter is a good time to get back to that subject.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Have you thought about our proposal? I would be happy to arrange a meeting (in person or <\/span><\/em><span data-color=\"transparent\">on-line<\/span><em><span data-color=\"transparent\">) and answer any additional questions that may have arisen.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Do you have any plans for this week?<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">8. Application: <\/span><strong><span data-color=\"transparent\">The last follow-up after several attempts and no response<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">Should we delete your data?<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">[Name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">We are doing an end-of-the-month cleanup of the system, and deleting the data of people from whom we have not received a return message. Usually, when we do not receive an answer from someone, this means that this person is either very busy or simply not interested.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">If you are not interested, can we delete your data from the system?<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">However, if the lack of response is due to another reason, then what will be the most convenient date for you to be contacted? I would be happy to answer any additional questions.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">9. Application: <\/span><strong><span data-color=\"transparent\">When it is difficult for you to identify the decision-maker<\/span><\/strong><\/p>\n<p><span data-color=\"transparent\">Version 1:<\/span><\/p>\n<p><strong><span data-color=\"transparent\">[Name], can I ask you a favor?<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I have contacted you several times to talk about what [name of your company] can do for your business. My guess is that you get at least a few messages like this one every day, and maybe you don\u2019t entirely influence the decisions in this respect.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Therefore, I would like to ask you a favor. I would like to talk to the person in your company who is responsible for [name of department\/operations] and will be the right one to talk to about [the offered benefit]. Could you tell me who that is?<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">However, if you are that person, when can I call you to discuss more details?<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Thank you.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">Version 2, more official:<\/span><\/p>\n<p><em><span data-color=\"transparent\">Good day,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">It has just occurred to me that maybe the issue of [the subject raised] at [company name] is being dealt with by someone else and I am bothering you unnecessarily.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">If so, I would be very grateful for the contact information of the person who is dealing with it directly. I do not suppose that I will take more than 15 minutes of their time, and if our approach turns out to suit your company, it may add a lot of value.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">10. Application: <\/span><strong><span data-color=\"transparent\">After a trial account has been created<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">First steps in [name of the system] \u2013 welcome to the trial version!<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Thank you for signing up for the best [type of system, e.g. CRM] for [the benefit, e.g., increasing the effectiveness of sales].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I\u2019m your assistant who will help you to take full advantage of the trial period in [name of the system] and show how you and your team can [benefit].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">First, log in and configure the basic account settings.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Here [link] you will find out how to do that.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">If you have any questions, you can ask them in <\/span><\/em><span data-color=\"transparent\">the response<\/span><em><span data-color=\"transparent\"> to this email or call me at any time at [number].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">11. Application: <\/span><strong><span data-color=\"transparent\">During the trial period<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">Make the most of the trial period in [name of the system]<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Below is a playlist of short videos that will help you make the most of your trial period in [name of the system].<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">link 1<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">link 2<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">link 3<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Below are other useful resources:<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">a link to the knowledge base<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I will be happy to personally guide you through the system configuration process. Do you have a few minutes for a phone call or a short <\/span><\/em><span data-color=\"transparent\">on-line<\/span><em><span data-color=\"transparent\"> demo this week?<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p><span data-color=\"transparent\">\u00a0<\/span><\/p>\n<p><span data-color=\"transparent\">12. Application: <\/span><strong><span data-color=\"transparent\">During the trial period, email 2<\/span><\/strong><\/p>\n<p><strong><span data-color=\"transparent\">Your sales command center<\/span><\/strong><\/p>\n<p><em><span data-color=\"transparent\">Hi [name],<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Let me know if you have any questions about using [name of the system]. I know there are a lot of features, so let me know if I can help.<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">I will also be happy to show you, in person, how to best configure the system for your individual needs. Will you have a few minutes for a short Skype conversation this week?<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">Kind regards,<\/span><\/em><\/p>\n<p><em><span data-color=\"transparent\">[Footer]<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span data-color=\"transparent\">Sounds better than \u201cJust checking if\u201d, doesn\u2019t it? Always write follow-ups bearing in mind that they should have a decisive influence on the customer\u2019s decision-making process. Clearly express the purpose of the message, talk about benefits, provide value, and propose the next steps.<\/span><\/p>\n<p><span data-color=\"transparent\">We hope that our templates will help you increase the response rate.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><span data-color=\"transparent\">Key Takeaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Follow-up emails are an essential part of the sales process that help reconnect with potential clients. By avoiding common mistakes and using expert tips, you can create effective follow-up emails that re-engage leads, move opportunities forward, and improve customer satisfaction.<\/span><\/p>\n<p><span data-color=\"transparent\">To send effective follow-up emails every time, keep in mind these key takeaways:<\/span><\/p>\n<ul>\n<li><strong><span data-color=\"transparent\">Sending follow-up emails can increase response rates and move opportunities forward<\/span><\/strong><span data-color=\"transparent\">: A well-crafted follow-up email can prompt recipients to take action and help advance the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.livespace.io\/en\/blog\/sales-process-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">sales process<\/span><\/a><span data-color=\"transparent\">.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Personalize emails and provide value<\/span><\/strong><span data-color=\"transparent\">: Tailoring your emails to the recipient and offering valuable content can boost engagement.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Optimize subject lines and track results to determine the effectiveness of follow-up emails<\/span><\/strong><span data-color=\"transparent\">: Clear and compelling subject lines can increase open rates while tracking results help improve your strategy.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Keep emails short and sweet, and use a clear and concise subject line to improve open rates<\/span><\/strong><span data-color=\"transparent\">: Respecting the recipient\u2019s time and making your emails easy to read can boost their effectiveness.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Use a polite and professional tone, and reference previous communication to help build trust and rapport with customers and prospects<\/span><\/strong><span data-color=\"transparent\">: A professional approach and acknowledging earlier messages can strengthen relationships and encourage responses.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">By implementing these strategies, you can enhance your follow-up email efforts and achieve better outcomes in your email marketing campaigns.<\/span><\/p>\n<p><span data-color=\"transparent\">Here is how Livespace can help you <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.livespace.io\/en\/blog\/sales-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span data-color=\"transparent\">automate sales<\/span><\/a><span data-color=\"transparent\"> and the follow-up sending process:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">CRM integration with any email service<\/span><\/li>\n<li><span data-color=\"transparent\">support for email templates: a ready-made database and the ability to add more by copying and pasting<\/span><\/li>\n<li><span data-color=\"transparent\">planned sending of email sequences<\/span><\/li>\n<li><span data-color=\"transparent\">possibility of setting individual reminders, e.g., about the need to make a call<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.livespace.io\/en\">Try it out 14 days for free!<\/a><\/p>\n<p>&nbsp;<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>We all know the phrase \u201cHi, just checking if&#8230;\u201d very well. This is the most popular follow-up in sales \u2013 it is so popular that it is ineffective. And it may be because we have seen it so many times before that we rarely get an answer to it ourselves.<\/p>\n","protected":false},"author":10,"featured_media":107860,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"B","footnotes":""},"categories":[954],"class_list":["post-50089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-salespeople"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Carry out an Effective Follow-up? 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