{"id":19233,"date":"2018-03-27T11:10:09","date_gmt":"2018-03-27T09:10:09","guid":{"rendered":"http:\/\/www.livespace.app\/?p=19233"},"modified":"2025-02-17T11:52:51","modified_gmt":"2025-02-17T10:52:51","slug":"dms-crm-in-automotive-industry-do-you-need-them-both","status":"publish","type":"post","link":"https:\/\/www.livespace.io\/en\/blog\/dms-crm-in-automotive-industry-do-you-need-them-both\/","title":{"rendered":"DMS &#038; CRM in the Automotive Industry \u2013 Do You Need Them Both?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.livespace.io\/en\/blog\/dms-crm-in-automotive-industry-do-you-need-them-both\/#What_is_DMS\" >What is DMS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.livespace.io\/en\/blog\/dms-crm-in-automotive-industry-do-you-need-them-both\/#What_is_CRM\" >What is CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.livespace.io\/en\/blog\/dms-crm-in-automotive-industry-do-you-need-them-both\/#Do_you_need_them_both\" >Do you need them both?<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong>If you\u2019re working in or around the automotive sector, you will have undoubtedly heard the acronym, DMS or Dealer Management System.\u00a0 <\/strong><!--more--><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_DMS\"><\/span><span style=\"font-weight: 400;\">What is DMS?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Traditionally, a DMS (or Dealer Management System) is a software platform automotive dealers use for managing their vehicle inventory, customer information, credit reports, and printing paperwork.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A DMS in many ways was considered the &#8220;back-end&#8221; part of running a dealership, and as such, the software is often overlooked. Out of date, cumbersome platforms creating a love-hate relationship for dealers and their DMS systems.<\/span><\/p>\n<p>This\u00a0subsequently has a knock-on effect on the quality of prospect data being provided to Headquarters, with the &#8216;gate-keepers&#8217; of the data entry being the salespersons\u00a0on the showroom floor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_CRM\"><\/span><span style=\"font-weight: 400;\">What is CRM?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On the other end of the scale is CRM (or Customer Relationship Management) &#8211; a software tool used to manage a company&#8217;s interaction with current and potential customers. <a href=\"https:\/\/www.livespace.io\/crm-for-auto-dealers\/\" target=\"_blank\" rel=\"noopener noreferrer\">CRM<\/a> provides\u00a0a clear view into the needs and position of every prospect in the dealers sales-funnel as well as displaying a customer&#8217;s history &#8211; ultimately helping to improve business relationships, customer retention and ultimately driving sales growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer Relationship Management software has fast become the hub of most businesses, providing everything from sales management to customer support to marketing automation. However, companies often face\u00a0<a href=\"https:\/\/solveit.dev\/blog\/digital-transformation-challenges\">digital transformation challenges<\/a>\u00a0when integrating these systems into their existing processes and workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s market, automotive <strong>CRM software provides a scope of features and functionalities significantly larger than DMS systems<\/strong> of old, positioning automotive CRM\u2019s as the operational dashboard or omnichannel for dealerships.<\/span><\/p>\n<p><strong>Features include:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inventory Management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Parts &amp; Services Monitoring<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales Processes &amp; Deal Management<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leasing &amp; Financials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing Processes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact \/ Data Management <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After Sales \/ Upselling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Grouping of Sales Teams \/ Locations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Client History<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customer Support<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Do_you_need_them_both\"><\/span><img decoding=\"async\" class=\"aligncenter wp-image-24717 size-featured\" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2018\/03\/1-2-862x430.png\" alt=\"\" width=\"862\" height=\"430\" \/><span style=\"font-weight: 400;\">Do you need them both?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the goals of Dealerships (<em>profits generated<\/em>) and the goals of Headquarters (<em>units sold, market share &amp; margins<\/em>) going in different directions, the pain points of the systems in place may come into clearer focus.<\/p>\n<p><span style=\"font-weight: 400;\">So the question then arises, will the DMS become a secondary platform; a plugin to the integrated CRM dashboard?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If one were to compare the time of configuration, as well as associated costs of each of the above processes, against an integrated CRM platform \u2013 the answer would likely be yes. \u00a0<\/span><\/p>\n<p>However, with so much data held in DMS systems, it seems like more likely that the CRM will become the tool of the showroom. Much more focused on the &#8216;client-journey&#8217;, whilst the DMS systems will pull the required data from said CRM.<\/p>\n<p><span style=\"font-weight: 400;\">CRM (integrated with an existing DMS) will provide dealerships, not only a superior operating system but also assist them in taking a major step forward in productivity, customer service and ultimately, profitability. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Would you like to know more about how a CRM could fit your automotive business? <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.livespace.io\/crm-for-auto-dealers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here for more information<\/a>\u00a0or send us an email to; <a href=\"mailto:sales@livespace.io\" target=\"_blank\" rel=\"noopener noreferrer\">sales@livespace.io<\/a><\/span><\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re working in or around the automotive sector, you will have undoubtedly heard the acronym, DMS or Dealer Management System.\u00a0<\/p>\n","protected":false},"author":23,"featured_media":88741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"B","footnotes":""},"categories":[385,959],"class_list":["post-19233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","category-business-development"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":9,"sum_votes":36},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DMS &amp; CRM in the Automotive Industry \u2013 Do You Need Them Both?<\/title>\n<meta name=\"description\" content=\"Will DMS become a secondary platform in the automotive industry? 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