{"id":109007,"date":"2024-07-11T19:53:49","date_gmt":"2024-07-11T17:53:49","guid":{"rendered":"https:\/\/www.livespace.io\/?p=109007"},"modified":"2024-07-11T21:38:25","modified_gmt":"2024-07-11T19:38:25","slug":"what-is-crm-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/","title":{"rendered":"What is CRM? Everything you need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/#CRM_key_questions\" >CRM: key questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/#What_can_you_do_with_CRM_tools\" >What can you do with CRM tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/#What_is_CRM_impact\" >What is CRM impact?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/#CRM_systems_vs_Excel\" >CRM systems vs. Excel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/#What_can_change_after_implementing_CRM_tools\" >What can change after implementing CRM tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/#What_to_consider_when_choosing_a_CRM\" >What to consider when choosing a CRM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/#How_does_CRM_platform_implementation_look\" >How does CRM platform implementation look?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.livespace.io\/en\/blog\/what-is-crm-everything-you-need-to-know\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<p data-pm-slice=\"1 1 []\"><span data-color=\"transparent\">A CRM system is a key tool for modern sales teams. But what exactly does it mean, and what changes does transitioning to CRM bring? This article will cover these questions clearly and with examples.<\/span><\/p>\n<p><span data-color=\"transparent\">You&#8217;ll read about:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\"><a href=\"1\">What a CRM enables you to do,<\/a><\/span><\/li>\n<li><span data-color=\"transparent\"><a href=\"2\">The benefits it offers to your company,<\/a><\/span><\/li>\n<li><span data-color=\"transparent\"><a href=\"3\">Why it&#8217;s a better solution for sales than Excel,<\/a><\/span><\/li>\n<li><span data-color=\"transparent\"><a href=\"4\">Changes experienced by Livespace clients after implementing CRM,<\/a><\/span><\/li>\n<li><span data-color=\"transparent\"><a href=\"5\">What to consider when choosing a CRM,<\/a><\/span><\/li>\n<li><span data-color=\"transparent\"><a href=\"6\">And how CRM implementation looks. <br class=\"avia-permanent-lb\" \/><\/a><\/span><\/li>\n<\/ul>\n<div style=\"background-color: #e7f9e9; padding: 20px; border-radius: 4px; font-color: #24293b;\">\n<h2><span class=\"ez-toc-section\" id=\"CRM_key_questions\"><\/span><span data-color=\"transparent\">CRM: key questions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong><span data-color=\"transparent\">What is CRM?<\/span><\/strong><br \/>\n<span data-color=\"transparent\">Customer Relationship Management (CRM) is a system for managing customer relationships.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">What is CRM used for?<\/span><\/strong><br \/>\n<span data-color=\"transparent\">CRM systems are used to streamline the work of the sales team, providing more control over results.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">What does CRM stand for?<\/span><\/strong><br \/>\n<span data-color=\"transparent\">CRM stands for Customer Relationship Management. The definition of CRM is a strategy for managing customer relationships, incorporating the use of technology. In this article, we will use CRM as a synonym for the system.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Why use CRM in a company?<\/span><\/strong><br \/>\n<span data-color=\"transparent\">CRM software is crucial for effective sales management. It helps increase the efficiency of the sales department, leading to higher profits.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">What does CRM software help with?<\/span><\/strong><br \/>\n<span data-color=\"transparent\">It provides tools that support managing customer contact. This makes it easier to search for, qualify, and nurture sales opportunities, increasing their chances of conversion.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">Who uses CRM tools?<\/span><\/strong><br \/>\n<span data-color=\"transparent\">The primary users of CRM are sales reps, but often the marketing or customer service team also has access to the tool.<\/span><\/li>\n<li><strong><span data-color=\"transparent\">How do CRM systems work?<\/span><\/strong><br \/>\n<span data-color=\"transparent\">CRM software collects data entered by sales reps and from other systems. It allows easy searching, analyzing, and sending of this data to other tools, making the work of sales reps faster and more effective. <br class=\"avia-permanent-lb\" \/><\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_can_you_do_with_CRM_tools\"><\/span><a name=\"1\"><\/a><span data-color=\"transparent\">What can you do with CRM tools?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Let&#8217;s discuss the most important functions of a CRM system.<\/span><\/p>\n<h3><span data-color=\"transparent\">Tracking sales status<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109075 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Kanban-in-crm-EN-1.png\" alt=\"\" width=\"720\" height=\"382\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Kanban-in-crm-EN-1.png 2000w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Kanban-in-crm-EN-1-300x159.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Kanban-in-crm-EN-1-1030x546.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Kanban-in-crm-EN-1-768x407.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Kanban-in-crm-EN-1-1536x814.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Kanban-in-crm-EN-1-1500x795.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Kanban-in-crm-EN-1-705x374.png 705w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span data-color=\"transparent\">Want to quickly know the sales status in your company? You can check it in a CRM.<\/span><\/p>\n<p><span data-color=\"transparent\">What does this mean in practice? A clear interface that shows you the key numbers right after opening the CRM. This allows you to quickly assess progress, check which sales opportunity needs more attention, and how you are doing with your sales target.<\/span><\/p>\n<h3><span data-color=\"transparent\">Organizing sales opportunity information<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109077 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/contact-profile-EN.png\" alt=\"\" width=\"720\" height=\"382\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/contact-profile-EN.png 2000w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/contact-profile-EN-300x159.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/contact-profile-EN-1030x546.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/contact-profile-EN-768x407.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/contact-profile-EN-1536x814.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/contact-profile-EN-1500x795.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/contact-profile-EN-705x374.png 705w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span data-color=\"transparent\">A CRM stores and organizes information about sales opportunities. This avoids situations where different people work independently on one sales opportunity, and the client receives several different offers from your company.<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, you can ensure that no important information is missed, and consistent data allows for integration with other tools and automation of actions. Organizing information is also useful when analyzing historical data to improve customer relationship management.<\/span><\/p>\n<h3><span data-color=\"transparent\">Quick data analysis<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109079 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/client-source-EN-1.png\" alt=\"\" width=\"720\" height=\"382\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/client-source-EN-1.png 2000w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/client-source-EN-1-300x159.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/client-source-EN-1-1030x546.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/client-source-EN-1-768x407.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/client-source-EN-1-1536x814.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/client-source-EN-1-1500x795.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/client-source-EN-1-705x374.png 705w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span data-color=\"transparent\">How does the conversion from the last 3 months compare to the previous year? And the length of the sales cycle?<\/span><\/p>\n<p><span data-color=\"transparent\">For such questions, you can quickly find answers using a CRM system. Since you have complete data and intuitive analysis tools there, you will work with concrete facts rather than feelings, which will improve the quality of your decisions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_CRM_impact\"><\/span><a name=\"2\"><\/a><span data-color=\"transparent\">What is CRM impact?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">You already know what CRM software allows. The question is \u2013 what can its implementation change in your company?<\/span><\/p>\n<h3><span data-color=\"transparent\">Full history of contact with potential clients<\/span><\/h3>\n<p><span data-color=\"transparent\">With CRM, you can easily return to processes from a few months ago without searching through emails and notes in various places. You can compare current clients with lost sales opportunities. This allows you to see what influences building long-term relationships and conversion.<\/span><\/p>\n<h3><span data-color=\"transparent\">Control over sales rep activities<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109081 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/dashboard-EN-1.png\" alt=\"\" width=\"720\" height=\"382\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/dashboard-EN-1.png 2000w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/dashboard-EN-1-300x159.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/dashboard-EN-1-1030x546.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/dashboard-EN-1-768x407.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/dashboard-EN-1-1536x814.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/dashboard-EN-1-1500x795.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/dashboard-EN-1-705x374.png 705w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span data-color=\"transparent\">One of the biggest advantages of CRM is that you have all the sales reps&#8217; activities in one place. It maintains continuity of contact between clients and your company, regardless of vacations, sick leaves, or job changes. Managing customer relationships becomes easier.<\/span><\/p>\n<h3><span data-color=\"transparent\">Improved sales service<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109083 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Calendar-in-crm-EN-1.png\" alt=\"\" width=\"720\" height=\"382\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Calendar-in-crm-EN-1.png 2000w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Calendar-in-crm-EN-1-300x159.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Calendar-in-crm-EN-1-1030x546.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Calendar-in-crm-EN-1-768x407.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Calendar-in-crm-EN-1-1536x814.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Calendar-in-crm-EN-1-1500x795.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Calendar-in-crm-EN-1-705x374.png 705w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span data-color=\"transparent\">A CRM ensures that agreements with clients are not missed. When a sales rep schedules a follow-up call, sending an offer, or a reminder in a few days, they can add the appropriate task to the calendar. Keeping agreed deadlines translates to better sales service, which can decide on winning a sales opportunity.<\/span><\/p>\n<h3><span data-color=\"transparent\">Organizing the sales process<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109085 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/sales-process-EN.jpg\" alt=\"\" width=\"300\" height=\"361\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/sales-process-EN.jpg 788w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/sales-process-EN-249x300.jpg 249w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/sales-process-EN-768x924.jpg 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/sales-process-EN-586x705.jpg 586w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-color=\"transparent\">Do all your sales reps follow the right sales process? Or does each one sell as they see fit? A CRM solves this situation by helping to organize sales processes.<\/span><\/p>\n<p><span data-color=\"transparent\">Moreover, in some CRMs, you can divide each sales stage into specific steps \u2013 like sending an offer or checking if a decision-maker will attend the meeting. This not only makes the work of sales reps easier but also translates to high-quality sales service and better results.<\/span><\/p>\n<h3><span data-color=\"transparent\">Predictable sales results<\/span><\/h3>\n<p><span data-color=\"transparent\">What revenue will open topics generate in the next few months? Using data from the CRM, you can determine probable sales results. Such sales forecasting helps the company&#8217;s management in making strategic decisions.<\/span><\/p>\n<h3><span data-color=\"transparent\">Easier sales scaling<\/span><\/h3>\n<p><span data-color=\"transparent\">To scale sales, you need data and organized processes. Based on this, you can decide which actions are worth investing more resources in. Properly implemented CRM software simplifies making such decisions.<\/span><\/p>\n<h3><span data-color=\"transparent\">Efficient field work<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109032\" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Livespace-App-Log-in-screen-464x1030.png\" alt=\"\" width=\"284\" height=\"630\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Livespace-App-Log-in-screen-464x1030.png 464w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Livespace-App-Log-in-screen-135x300.png 135w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Livespace-App-Log-in-screen-768x1707.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Livespace-App-Log-in-screen-691x1536.png 691w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Livespace-App-Log-in-screen-922x2048.png 922w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Livespace-App-Log-in-screen-675x1500.png 675w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Livespace-App-Log-in-screen.png 1080w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/><\/p>\n<p><span data-color=\"transparent\">A CRM system allows access to information from any location and on different devices: you only need an internet connection. This eliminates additional delays in information exchange within the team: you can be sure you are always working with up-to-date data.<\/span><\/p>\n<p><span data-color=\"transparent\">Many CRM systems offer a smartphone app. Additionally, you can use apps that save phone calls with clients in the contact history.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"CRM_systems_vs_Excel\"><\/span><a name=\"3\"><\/a><span data-color=\"transparent\">CRM systems vs. Excel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Is it worth switching from Excel to CRM software for a small company? Definitely!<\/span><\/p>\n<p><span data-color=\"transparent\">Even the simplest CRM application offers options that you won&#8217;t find in Excel. After all, it wasn&#8217;t created for this purpose. CRM allows for a significant increase in efficiency, even considering the time needed to switch to a different work system.<\/span><\/p>\n<p><span data-color=\"transparent\">Check what you lose by not using CRM systems.<\/span><\/p>\n<h3><span data-color=\"transparent\">Activity history<\/span><\/h3>\n<p><span data-color=\"transparent\">A CRM system acts as your team&#8217;s archive, storing all key information in an organized way. This allows you to check if a potential client is contacting you for the first time, or understand what affects the effectiveness of the process.<\/span><\/p>\n<h3><span data-color=\"transparent\">Sales planning<\/span><\/h3>\n<p><span data-color=\"transparent\">This area helps align business priorities with team priorities \u2013 both in terms of sales reps&#8217; actions and sales results. CRM system features that you won&#8217;t find in Excel allow you to:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Meet deadlines,<\/span><\/li>\n<li><span data-color=\"transparent\">Set the right priorities,<\/span><\/li>\n<li><span data-color=\"transparent\">Determine what results can be expected.<\/span><\/li>\n<\/ul>\n<h3><span data-color=\"transparent\">Information and tasks in one place<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109087 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/tasks-for-today-EN.jpg\" alt=\"\" width=\"300\" height=\"536\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/tasks-for-today-EN.jpg 600w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/tasks-for-today-EN-168x300.jpg 168w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/tasks-for-today-EN-576x1030.jpg 576w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/tasks-for-today-EN-395x705.jpg 395w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span data-color=\"transparent\">In every company, a CRM system should be the primary tool for a sales rep. The basic minimum includes:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Collecting agreements and information,<\/span><\/li>\n<li><span data-color=\"transparent\">Showing the calendar,<\/span><\/li>\n<li><span data-color=\"transparent\">Saving tasks,<\/span><\/li>\n<li><span data-color=\"transparent\">And providing data for analysis.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Storing deals and customer data in one system, designed for sales, makes everyday work much easier. This way, you don&#8217;t lose topics or focus, constantly switching between different contexts.<\/span><\/p>\n<p><span data-color=\"transparent\">Assigning sales reps to topics allows for synchronized work and better management of customer relationships. This avoids situations where one potential client receives offers from several different people.<\/span><\/p>\n<h3><span data-color=\"transparent\">Data security and backups<\/span><\/h3>\n<p><span data-color=\"transparent\">A cloud-based CRM system means less risk of losing customer data due to technical issues. Everything is stored on external, secure servers, along with backups.<\/span><\/p>\n<p><span data-color=\"transparent\">Additionally, a CRM program allows setting user access, so an employee has access only to specific processes and sales opportunities.<\/span><\/p>\n<h3><span data-color=\"transparent\">Task automation and integrations<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109089 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/confirm-data-EN.jpg\" alt=\"\" width=\"600\" height=\"486\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/confirm-data-EN.jpg 1328w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/confirm-data-EN-300x243.jpg 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/confirm-data-EN-1030x835.jpg 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/confirm-data-EN-768x622.jpg 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/confirm-data-EN-495x400.jpg 495w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/confirm-data-EN-845x684.jpg 845w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/confirm-data-EN-705x571.jpg 705w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span data-color=\"transparent\">One of the biggest advantages of CRM systems over spreadsheets is integrations and automations. They help in effective operation in several ways:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Relieving sales reps of repetitive tasks,<\/span><\/li>\n<li><span data-color=\"transparent\">Speeding up data exchange between systems,<\/span><\/li>\n<li><span data-color=\"transparent\">Reducing human errors.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Tailored automations free up your sales reps&#8217; time, allowing them to focus on working with the client. Ot also enables cross-team projects, like nurturing campaigns in a marketing automation platform.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_can_change_after_implementing_CRM_tools\"><\/span><a name=\"4\"><\/a><span data-color=\"transparent\">What can change after implementing CRM tools?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Want to see what can change with a new CRM? We talked to our clients about the changes they felt after implementing Livespace. Here are a few examples.<\/span><\/p>\n<h3><span data-color=\"transparent\">You\u2019ll notice the work of new sales reps faster <br class=\"avia-permanent-lb\" \/><br class=\"avia-permanent-lb\" \/><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-109022\" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Garcarek-EN-1030x192.png\" alt=\"\" width=\"1030\" height=\"192\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Garcarek-EN-1030x192.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Garcarek-EN-300x56.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Garcarek-EN-768x143.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Garcarek-EN-1536x286.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Garcarek-EN-1500x279.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Garcarek-EN-705x131.png 705w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Garcarek-EN.png 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span data-color=\"transparent\">Even with very good customer service results, it may be necessary to implement a new CRM system. What did it change for the <a href=\"https:\/\/www.livespace.io\/en\/case-study\/garcarek\/\">car dealer Garcarek<\/a>?<\/span><\/p>\n<p><span data-color=\"transparent\">They enjoyed praised customer service, but identified two major problems:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Lost sales opportunities, resulting in some potential clients not being served,<\/span><\/li>\n<li><span data-color=\"transparent\">Lack of reported sources of sales opportunities, making it difficult to analyze marketing activities.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Thanks to CRM features like automatic sales opportunity assignment, the quality of customer service improved even more. The average response time to a sales inquiry dropped to 5 minutes, which is a 90% reduction.<\/span><\/p>\n<p><span data-color=\"transparent\">Collected customer data on acquisition sources improved marketing work and budget allocation. This also translated to better sales results.<\/span><\/p>\n<p><span data-color=\"transparent\">The title&#8217;s better results of new sales reps were an unexpected benefit. CRM implementation helped optimize the first months of work. Let&#8217;s check the details:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">The onboarding of new sales reps was shortened from 90 to 45 days,<\/span><\/li>\n<li><span data-color=\"transparent\">And the conversion in this group increased by 20%.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Clear sales processes, contained in the CRM, guide new employees step by step.<\/span><\/p>\n<p><div  class='avia-button-wrap av-2e9onq-2-785d30856158928179925999c8ca7831-wrap avia-button-center  avia-builder-el-0  el_before_av_button  avia-builder-el-first '><a href='https:\/\/www.livespace.io\/en\/case-study\/garcarek\/'  class='avia-button av-2e9onq-2-785d30856158928179925999c8ca7831 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"&lt;span style=&quot;font-weight: 600;&quot;&gt;Learn more&lt;\/span&gt;\"><span class='avia_iconbox_title' ><span style=\"font-weight: 600;\">Learn more<\/span><\/span><\/a><\/div> <br class=\"avia-permanent-lb\" \/><br class=\"avia-permanent-lb\" \/><\/p>\n<h3><span data-color=\"transparent\">You\u2019ll discover what influences your conversion <br class=\"avia-permanent-lb\" \/><br class=\"avia-permanent-lb\" \/><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-109020\" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Escola-EN-1030x192.png\" alt=\"\" width=\"1030\" height=\"192\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Escola-EN-1030x192.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Escola-EN-300x56.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Escola-EN-768x143.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Escola-EN-1536x286.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Escola-EN-1500x279.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Escola-EN-705x131.png 705w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Escola-EN.png 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span data-color=\"transparent\">There is no universal recipe for improving conversion, customer satisfaction and sales results \u2013 but with CRM, you don&#8217;t need one. The <a href=\"https:\/\/www.livespace.io\/en\/case-study\/escola\/\">software house Escola<\/a> faced the challenge of optimizing their sales process during a merger.<\/span><\/p>\n<p><span data-color=\"transparent\">Among various CRM solutions, they chose Livespace due to:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">The activity board,<\/span><\/li>\n<li><span data-color=\"transparent\">A two-step sales process with detailed actions,<\/span><\/li>\n<li><span data-color=\"transparent\">A comprehensive statistics module on activities and sales results.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">Statistics and analytics available in CRM software allowed them to evaluate the effectiveness of sales activities. This led to new customer satisfaction standards:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">The first contact after an inquiry is within 15 minutes, and the initial offer is sent within two days,<\/span><\/li>\n<li><span data-color=\"transparent\">The company&#8217;s offer now includes workshops with potential clients, during which they jointly create the project&#8217;s scope and requirements,<\/span><\/li>\n<li><span data-color=\"transparent\">They implemented segmentation as an element of customer relationship management.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">They also noticed an improvement in work organization. These changes resulted in an increase in conversion. Let&#8217;s check the numbers:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">180% revenue growth in the year after implementing Livespace,<\/span><\/li>\n<li><span data-color=\"transparent\">3 business days saved per month on work reporting,<\/span><\/li>\n<li><span data-color=\"transparent\">Two times shorter status meetings.<\/span><\/li>\n<\/ul>\n<p><div  class='avia-button-wrap av-2e9onq-2-2-42262035d30e16f36ce0b4e51b9e9b38-wrap avia-button-center  avia-builder-el-1  el_after_av_button  el_before_av_button '><a href='https:\/\/www.livespace.io\/en\/case-study\/escola\/'  class='avia-button av-2e9onq-2-2-42262035d30e16f36ce0b4e51b9e9b38 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"&lt;span style=&quot;font-weight: 600;&quot;&gt;Learn more&lt;\/span&gt;\"><span class='avia_iconbox_title' ><span style=\"font-weight: 600;\">Learn more<\/span><\/span><\/a><\/div> <br class=\"avia-permanent-lb\" \/><br class=\"avia-permanent-lb\" \/><\/p>\n<h3><span data-color=\"transparent\">You\u2019ll prepare for scaling operations <br class=\"avia-permanent-lb\" \/><br class=\"avia-permanent-lb\" \/><\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-109024\" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/iSymbiOZE-EN-1030x192.png\" alt=\"\" width=\"1030\" height=\"192\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/iSymbiOZE-EN-1030x192.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/iSymbiOZE-EN-300x56.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/iSymbiOZE-EN-768x143.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/iSymbiOZE-EN-1536x286.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/iSymbiOZE-EN-1500x279.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/iSymbiOZE-EN-705x131.png 705w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/iSymbiOZE-EN.png 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p><span data-color=\"transparent\">Do you know companies that became victims of their own success? Such fate could have befallen <a href=\"https:\/\/www.livespace.io\/en\/case-study\/isun\/\">iSymbiOZE<\/a> \u2013 a solar energy company from Pozna\u0144. Before implementing CRM, they used Google Sheets to store information about each sales opportunity.<\/span><\/p>\n<p><span data-color=\"transparent\">As the number of clients grew, this was no longer sufficient. This resulted in:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Lost agreements,<\/span><\/li>\n<li><span data-color=\"transparent\">Extended processes,<\/span><\/li>\n<li><span data-color=\"transparent\">Labor-intensive customer status updates.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">They decided to implement Livespace CRM for simplifying teamwork and integrations. These few CRM features helped maintain order in work and increase action effectiveness:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">All important information is saved with the sales opportunity,<\/span><\/li>\n<li><span data-color=\"transparent\">Task planning,<\/span><\/li>\n<li><span data-color=\"transparent\">Notifications for sales reps and clients, supporting information flow.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">This also translated to numbers. iSymbiOZE recorded an impressive increase in indicators:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Over 60% increase in sales team efficiency,<\/span><\/li>\n<li><span data-color=\"transparent\">100% increase in sales service efficiency,<\/span><\/li>\n<li><span data-color=\"transparent\">Even a 200% increase in the number of closed deals per month.<\/span><\/li>\n<\/ul>\n<p><div  class='avia-button-wrap av-2e9onq-2-1-4b682bd790e4bf78eb057fc4678134ee-wrap avia-button-center  avia-builder-el-2  el_after_av_button  avia-builder-el-last '><a href='https:\/\/www.livespace.io\/en\/case-study\/isun\/'  class='avia-button av-2e9onq-2-1-4b682bd790e4bf78eb057fc4678134ee av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"&lt;span style=&quot;font-weight: 600;&quot;&gt;Learn more&lt;\/span&gt;\"><span class='avia_iconbox_title' ><span style=\"font-weight: 600;\">Learn more<\/span><\/span><\/a><\/div> <br class=\"avia-permanent-lb\" \/><br class=\"avia-permanent-lb\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_consider_when_choosing_a_CRM\"><\/span><a name=\"5\"><\/a><span data-color=\"transparent\">What to consider when choosing a CRM?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">We have prepared the key points to check in any CRM program.<\/span><\/p>\n<h3><span data-color=\"transparent\">System support<\/span><\/h3>\n<p><span data-color=\"transparent\">A clear knowledge base and quick contact with customer support are necessities. This helps in efficiently solving problems or clarifying doubts. It also translates to increased efficiency \u2013 after all, you are implementing a new CRM for this purpose.<\/span><\/p>\n<p><span data-color=\"transparent\">The support you can get from the CRM solution provider is not limited to technical support. It is also worth reviewing educational materials.<\/span><\/p>\n<h3><span data-color=\"transparent\">System security<\/span><\/h3>\n<p><span data-color=\"transparent\">CRM stores customer data, so data processing regulations apply here. The right CRM will put customer data on secure servers and ensure the current consent status. If the system you are considering is not from the European Union, it is worth asking the seller about data processing methods.<\/span><\/p>\n<h3><span data-color=\"transparent\">Scalability<\/span><\/h3>\n<p><span data-color=\"transparent\">The CRM program should meet not only your current needs but also consider planned growth. You will see this in areas like ease of data entry, team management, automation, and collaboration between sales and marketing teams. This is important for a small company planning to grow rapidly.<\/span><\/p>\n<p><span data-color=\"transparent\">If it turns out that the chosen CRM cannot handle this challenge, another change of solution awaits you. It is also worth looking at the long-term perspective.<\/span><\/p>\n<p><span data-color=\"transparent\">Ask about how large companies use the tool and if there are cases of team expansion among the clients.<\/span><\/p>\n<h3><span data-color=\"transparent\">Efficient work organization<\/span><\/h3>\n<p><span data-color=\"transparent\">Compare how different CRM systems support work organization. Check areas such as notes, tasks, different views, or email integration options. It is also worth considering a mobile CRM with a phone app \u2013 even for sales reps not working in the field.<\/span><\/p>\n<h3><span data-color=\"transparent\">Reports and analytics<\/span><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-109091 \" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Effectiveness-analysis-EN-1.png\" alt=\"\" width=\"720\" height=\"382\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Effectiveness-analysis-EN-1.png 2000w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Effectiveness-analysis-EN-1-300x159.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Effectiveness-analysis-EN-1-1030x546.png 1030w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Effectiveness-analysis-EN-1-768x407.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Effectiveness-analysis-EN-1-1536x814.png 1536w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Effectiveness-analysis-EN-1-1500x795.png 1500w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/Effectiveness-analysis-EN-1-705x374.png 705w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span data-color=\"transparent\">Data about your sales is a key asset. A good CRM will allow you to use data to improve the effectiveness of actions. Analyze what views and indicators are available directly in the CRM system, and what will be useful in managing relationships.<\/span><\/p>\n<p><span data-color=\"transparent\">A cloud CRM will also enable data transfer to other tools, expanding the possibilities of working with potential clients. Check not only the data export options to a file but also the integrations.<\/span><\/p>\n<h3><span data-color=\"transparent\">Easy onboarding of new employees<\/span><\/h3>\n<p><span data-color=\"transparent\">An intuitive CRM is not only better for implementing a new solution \u2013 it will also be useful during team expansion. Pay attention to features that help familiarize with the new tool, such as:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">System interface,<\/span><\/li>\n<li><span data-color=\"transparent\">Tips,<\/span><\/li>\n<li><span data-color=\"transparent\">Knowledge base,<\/span><\/li>\n<li><span data-color=\"transparent\">Or other training materials.<\/span><\/li>\n<\/ul>\n<p><span data-color=\"transparent\">The sales process is a non-obvious element of onboarding new employees, significantly facilitating their work. At Livespace, we guide sales reps step by step through sales processes, broken down not only into stages but also into actions. Additionally, you can add instructions (text or video) to each action, further simplifying correct customer service.<\/span><\/p>\n<h3><span data-color=\"transparent\">Sales automation and integration with other tools<\/span><\/h3>\n<p><span data-color=\"transparent\">Automations and integrations with other tools are crucial in modern sales. They facilitate information flow between different systems you use, saving you manual work. In the basic option, this includes tools like email, but it can be extended much further.<\/span><\/p>\n<p><span data-color=\"transparent\">Here are some integration examples from Livespace:<\/span><\/p>\n<ul>\n<li><span data-color=\"transparent\">Set up email campaigns that reach sales opportunities from a year ago,<\/span><\/li>\n<li><span data-color=\"transparent\">Call potential clients directly from the CRM using VoIP,<\/span><\/li>\n<li><span data-color=\"transparent\">Add tasks in Livespace related to cold email campaigns,<\/span><\/li>\n<li><span data-color=\"transparent\">Send notifications about new sales opportunities,<\/span><\/li>\n<li><span data-color=\"transparent\">Automatically create contracts for signing.<\/span><\/li>\n<\/ul>\n<h3><span data-color=\"transparent\">Fitting your sales method<\/span><\/h3>\n<p><span data-color=\"transparent\">A CRM should adapt to you, not the other way around. This is crucial, especially in the context of the sales process. If you cannot accurately reflect the way your team works, you risk chaos in your work.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_CRM_platform_implementation_look\"><\/span><a name=\"6\"><\/a><span data-color=\"transparent\">How does CRM platform implementation look? <br class=\"avia-permanent-lb\" \/><br class=\"avia-permanent-lb\" \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-108996\" src=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/crm-implementation-process.png\" alt=\"\" width=\"826\" height=\"400\" srcset=\"https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/crm-implementation-process.png 826w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/crm-implementation-process-300x145.png 300w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/crm-implementation-process-768x372.png 768w, https:\/\/www.livespace.io\/wp-content\/uploads\/2024\/07\/crm-implementation-process-705x341.png 705w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/p>\n<p><span data-color=\"transparent\">CRM implementation will vary with each provider. Read about the key stages of CRM implementation.<\/span><\/p>\n<h3><span data-color=\"transparent\">CRM system implementation planning<\/span><\/h3>\n<p><span data-color=\"transparent\">Before the process of implementing a new tool begins, a detailed implementation plan is prepared. It includes a schedule, people you need to engage, and key stages of the process. This way, you know what to prepare for and how to limit the negative impact of changes on team operations.<\/span><\/p>\n<h3><span data-color=\"transparent\">Account setup<\/span><\/h3>\n<p><span data-color=\"transparent\">At the very beginning, you configure the CRM program to the specific needs of the enterprise. You set appropriate sales processes, data entry fields, automations, and integrations with other systems. You also create accounts with appropriate permissions for future CRM system users.<\/span><\/p>\n<h3><span data-color=\"transparent\">Data migration<\/span><\/h3>\n<p><span data-color=\"transparent\">This stage can cause sleepless nights. It involves transferring and verifying the accuracy of customer data from existing solutions to the new system. It is also often an opportunity to clean and organize duplicate contacts.<\/span><\/p>\n<h3><span data-color=\"transparent\">Employee training<\/span><\/h3>\n<p><span data-color=\"transparent\">Tailored training for the company&#8217;s needs helps in quickly starting work on the new CRM platform. This way, work on sales opportunities does not suffer, and sales reps feel the benefits of transitioning to a more tailored solution.<\/span><\/p>\n<h3><span data-color=\"transparent\">Evaluation and optimization<\/span><\/h3>\n<p><span data-color=\"transparent\">The way you use the CRM tool is not set in stone \u2013 and certainly, after some time, it will be time to optimize the settings.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span data-color=\"transparent\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-color=\"transparent\">Using CRM solutions opens up new possibilities for improving sales results. It gives greater control over the actions of the sales team. Along with extensive analytical options and streamlining repetitive tasks, your team works smarter, focusing on what works.<\/span><\/p>\n<div style=\"background-color: #e7f9e9; padding: 20px; border-radius: 4px; font-color: #24293b;\"><span data-color=\"transparent\">Now that you know the key things about CRM software, it&#8217;s time to test it in practice. <a href=\"https:\/\/www.livespace.io\/en\/get-your-livespace-demo\/\">Schedule a demo with our team<\/a> or <a href=\"https:\/\/www.livespace.io\/en\/#reg\">start a free 14-day trial of Livespace<\/a>.<\/span><\/div>\n<p><br class=\"avia-permanent-lb\" \/><\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>A CRM system is a key tool for modern sales teams. But what exactly does it mean, and what changes does transitioning to CRM [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":109000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"B","footnotes":""},"categories":[960],"class_list":["post-109007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":1,"sum_votes":5},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is CRM? Everything you need to know<\/title>\n<meta name=\"description\" content=\"Let&#039;s explore what is CRM and what impact does it bring to a company. 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